Líderes de empresas de tecnologia e comunicação debatem sobre transformações da produção de conteúdo na internet

Em tempos de conexão à disposição a qualquer hora do dia, não existe mais um horário considerado nobre para a produção e divulgação de conteúdo. Essa foi a linha de pensamento de um na tarde desta quinta-feira (25) durante o Festival Mundial de Publicidade, que encerra nesta sexta-feira (26) em Gramado, na Serra. A programação deste ano, que retorna após cinco anos desde a última edição, reuniu centenas de pessoas de forma presencial e também pela internet para acompanhar atividades que debatem o papel da publicidade na era digital. 

O sobre horário nobre na internet, um dos principais do evento, conforme a organização, reuniu nomes das principais empresas de tecnologia do mundo, como Instagram, Facebook, Twitter e do Grupo Globo. Na mediação, a empresária e influenciadora digital Bianca Andrade, a Boca Rosa, que é considerada um case de sucesso na internet após começar a carreira fazendo vídeos caseiros com dicas de maquiagem e que hoje detém uma marca de cosméticos e mais de 18 milhões de seguidores na internet. Ela foi o último nome a ser confirmado pelos organizadores e uma das estrelas do time de especialistas convidados a palestrarem em Gramado.

Para o diretor de Novos Formatos Publicitários e Futuro da Globo, Marcos Cabrera, o chamado horário nobre é considerado um período onde o conteúdo é consumido por muitas pessoas ao mesmo tempo. O termo foi popularizado a partir da programação da emissora, que priorizou telejornal e novelas em um horário onde a maioria das pessoas estavam em casa e disponíveis para acompanhar os conteúdos produzidos pelo canal carioca. Cabrera reconhece que esse fenômeno não é o mesmo para quem está na internet. 

— Quando a gente pensa no digital, qual é o prime time da internet? Entendo como um lugar, um momento, um conteúdo que temos um grande número de pessoas afetadas. Não é mais horário e, sim, o local. No digital, você não precisa mais esperar chegar em casa e se conectar para consumir um conteúdo. Você pode consumir um storie, um reels, um gol da rodada no momento que estiver afim de consumir. O prime time é o conteúdo — avalia ele 

Para o CEO da agência MField, Flavio Santos, que também é autor do livro Economia da Influência, as redes sociais estão cada vez mais presentes na vida das pessoas para novas atividades — e que as marcas precisam ficar atentas a esse comportamento. Ele citou que é cada vez mais comum o internauta procurar por restaurantes na internet e escolher o prato por meio das publicações na internet do que pelo cardápio disponível no estabelecimento.

— O produtor de conteúdo é meio e mídia. Tem potencial para levar informação para a frente. O marketing de influência é o boca a boca 2.0. Antes, a gente pedia indicação para vizinho, irmãos, mas que agora está na internet e sendo influenciado por produtores de conteúdo — afirma 

Ao mesmo tempo em que o comportamento das pessoas mudou, as plataformas também se adaptam e participam desse processo. A head of marketing Brazil da Meta, empresa que reúne Facebook, Instagram e WhatsApp, Beatriz Bottesi, lembrou que o Instagram foi criado unicamente como uma rede social para servir como álbum digital de fotos. Em uma década, incorporou vídeos bem produzidos, publicações rápidas que desaparecem em 24 horas, shopping e permitiu que muitas pessoas usassem a plataforma para produzir conteúdo e ganhar dinheiro. 

— Muita gente não sabe, mas o produtor de conteúdo é alguém que ganha dinheiro na internet. Faz algo que consiga monetizar, atingindo seu público e influenciando pessoas. O Instagram permite isso. Existem diversas frentes de trabalho em um único canal. 

Ela destacou também a força do WhatsApp que, para a empresa, não é considerada uma rede social, mas um meio de conexão e troca de mensagens. Beatriz reforçou que a plataforma trabalha com textos criptografados, ou seja, sem que a empresa tenha o ao conteúdo que é trocado entre os usuários do aplicativo.

Cabrera comentou também que a Globo, há um tempo atrás, cogitou a produção de uma novela exclusiva para ser entregue ao público pelo WhatsApp, mas que a proposta não foi adiante em razão da redução do número de pessoas em grupos da plataforma. Mesmo assim, entendeu como importante os estudos de como distribuir o conteúdo. 

Os convidados também destacaram como a internet tem pautado a televisão, onde é cada vez mais comum programas utilizarem de assuntos que repercutem na web para atrair audiência. Ao mesmo tempo, reforçaram que os temas exibidos na televisão, como eleições e copa do mundo, ganham relevância e discussão em plataformas como o Twitter.

— O conteúdo é o principal. Sempre foi e sempre será — afirma o diretor.

Entre o público, a sensação era de estar participando de uma atualização diante de grandes nomes do mercado. A costumer success Jéssica Carneiro, de Gramado, estava empolgada para acompanhar a palestra da influenciadora Bianca Andrade. Na oportunidade que teve, fez uma pergunta para a empresária e entregou um presente para a carioca: um livro e chocolates da cidade. 

—  Ela é um case de sucesso para a nossa área. Conseguiu revolucionar um setor, inovou e hoje é um exemplo para todos.

O produtor de vídeos Bruno Bordoli, 23, veio acompanhado de Wellington Saziki, 27, e Ana Carolina Chaves Santos, 23, para aproveitar a programação. O grupo é de Blumenau (SC) e trabalha em uma agência focada na produção de vídeos.

— Vim aqui para beber da fonte, literalmente. Aprender como esses grandes criadores, que movimentam a comunicação do Brasil e entender mais de perto como podemos aperfeiçoar o nosso dia a dia e o contato com os nossos clientes — diz Bruno.

Medalha Maurício Sirotsky Sobrinho

O primeiro dia do festival foi marcado pela homenagem a personalidades do setor com a entrega da medalha Maurício Sirotsky Sobrinho, distinção com referência ao primeiro patrono do Festival. 

Na cerimônia foram homenageados Manzar Feres, diretora de Negócios Integrados em Publicidade da Globo (que não esteve presente), Alberto Cimenti Neto, diretor comercial das lojas Quero-Quero, e Vannice Ramos, superintendente executiva de marketing do Banrisul.  

"Eu nunca parei de trabalhar", diz influenciadora

Em uma plateia formada por publicitários, jornalistas e produtores de conteúdo, a presença de Bianca Andrade, a Boca Rosa, chamou a atenção de quem circulou pelo Festival Mundial de Publicidade. 

Muitos procuravam por uma chance de tirar uma foto com a influenciadora de 27 anos, dona da marca de cosméticos Boca Rosa Company, que cresceu em uma favela do Rio de Janeiro e chegou à lista das mulheres de maior sucesso no Brasil, segundo a Revista Forbes, por meio da produção de conteúdo na internet. 

A reportagem do Pioneiro conversou com ela, que contou sobre a trajetória, o sucesso e a chegada da maternidade.

Pioneiro: Como é começar fazendo vídeos em casa até chegar hoje com milhões de seguidores e ser a dona do próprio negocio?

Bianca Andrade: É muito gostoso. Hoje (quinta), por exemplo, quando a gente tava conversando no meu (do Festival de Publicidade), uma pessoa perguntou o que a Bianca de hoje falaria para a Bianca de 16 anos, que começou na internet, né? Eu diria: primeiro, que tem que ter muito orgulho dela porque ela teve que aguentar muita coisa para chegar até aqui (risos). Mas eu diria para ela acreditar, acreditar no trabalho dela, na intuição, acreditar na inteligência, no poder de todas nós. Tudo isso eu diria para a Bianca de 16 anos e, para mim, é muito gratificante lembrar dela. Da Bia que morava no Parque União (Rio de Janeiro) e que hoje está aqui, por exemplo, nesse evento tão amado e com tanta gente incrível. 

E qual é o segredo para ser um case de sucesso na internet, saber vender um produto no digital e ter resultados disso?

Vou te decepcionar porque não tem segredo, acredita? É levantar e trabalhar. Eu não tive um segredo, só fui muito intencional no que eu fiz. Sempre tive muita curiosidade de aprender, nunca me acomodei, sempre fui curiosa. Então, resumidamente, eu nunca parei de trabalhar. Sempre querendo saber qual é o próximo o, como crescer, como inovar e como ser uma pessoa importante também, né, para minha sociedade. Cada um descobre a sua maneira de fazer sucesso. É muito particular. 

E qual é o desafio de ser a própria empresária? Ter uma marca e gerenciar a própria carreira"> window.__ISOMORPHIC_DATA__="%7B%22state%22:%7B%22redux%22:%7B%22SettingsReducer%22:%7B%22ready%22:true,%22settings%22:%7B%22ads%22:%7B%22__typename%22:%22SettingsAds%22,%22disabled%22:false,%22prebid%22:true,%22smart%22:true,%22shopping%22:true,%22outbrain%22:true%7D,%22metrics%22:%7B%22__typename%22:%22SettingsMetrics%22,%22disabled%22:false%7D,%22paidContent%22:%7B%22abTest%22:%7B%22ABTemplatesConfig%22:%7B%22paywall%22:%7B%22options%22:%5B%7B%22template%22:%22paywall%22,%22label%22:%22paywall-landing%22,%22group%22:%22paywall%22%7D,%7B%22template%22:%22paywall_b%22,%22label%22:%22paywall-fluxo%22,%22group%22:%22paywall%22%7D%5D,%22active%22:false,%22label%22:%22gzh-mai2018-paywall-fluxo-vs-landing%22%7D,%22signwall%22:%7B%22options%22:%5B%7B%22template%22:%22signwall%22,%22label%22:%22signwall-pqgzh-argumento-a%22,%22group%22:%22signwall%22%7D,%7B%22template%22:%22signwall_b%22,%22label%22:%22signwall-pqgzh-argumento-b%22,%22group%22:%22signwall%22%7D%5D,%22active%22:false,%22label%22:%22gzh-jun2018-signwall-pqgzh-argumento%22%7D%7D%7D,%22footer%22:%7B%22button%22:%7B%22link%22:%22%22,%22offerId%22:%2215017%22,%22campaign%22:%22GauchaZH_Site%22,%22text%22:%22Assine%20GZH%22,%22content%22:%22botao_assine_footer%22%7D%7D,%22header%22:%7B%22button%22:%7B%22link%22:%22%22,%22offerId%22:%2215017%22,%22campaign%22:%22GauchaZH_Site%22,%22text%22:%22ASSINE%22,%22content%22:%22botao_assine_header%22%7D%7D,%22toolbarEasyCheckout%22:%5B%5D,%22closeContentIfCountFails%22:false%7D,%22overdue_notice%22:%7B%22__typename%22:%22SettingsOverdue%22,%22enabled%22:true,%22url%22:%22https://campanha.rbs.com.br/cobranca/%22,%22_link%22:%22https://wa.me/5551989111010%22%7D,%22preroll%22:%7B%22__typename%22:%22SettingsPreroll%22,%22enabled%22:true,%22url%22:%22https://pubads.g.doubleclick.net/gampad/ads?env=vp&gdfp_req=1&impl=s&output=xml_vast3&unviewed_position_start=1&url=%5Breferrer_url%5D&correlator=%5Btimestamp%5D&iu=/21766049037/GAUCHAZH/AUDIO&sz=640x480&ad_rule=0&cust_params=FORMATOS=PREROLL&%22%7D,%22comments%22:%7B%22__typename%22:%22SettingsComments%22,%22enabled%22:true%7D,%22__typename%22:%22Settings%22,%22auth%22:%7B%22__typename%22:%22SettingsAuth%22,%22method%22:%22nossa%22%7D%7D%7D,%22Reducer%22:%7B%22authenticated%22:false,%22errors%22:null,%22link%22:%7B%7D,%22linkError%22:null,%22loadingLink%22:false,%22loadingAuthentication%22:true,%22loadingNossa%22:true,%22loadingNossaCompleted%22:false,%22loadingNossaSdkCompleted%22:false,%22Type%22:false,%22origin%22:false,%22receivedToken%22:false,%22%22:%7B%7D,%22Loaded%22:false,%22notification%22:false,%22overdueNotice%22:false%7D,%22PaidContentReducer%22:%7B%22count%22:%7B%7D,%22loading%22:false,%22ready%22:false,%22isComponentReady%22:false,%22component%22:%7B%7D,%22template%22:%22%22,%22isABTestActive%22:false,%22countFailed%22:false,%22lastLocation%22:%22%22,%22currentLocation%22:%22%22,%22swgInitialized%22:false,%22isSwgActive%22:true%7D,%22AdsReducer%22:%7B%22adsLoaded%22:false,%22moduleAdsLoaded%22:false,%22moduleAdsInitialized%22:false,%22gptAdsLoaded%22:false%7D,%22UIReducer%22:%7B%22header%22:%7B%22mode%22:%22%22,%22slug%22:%22gauchazh%22%7D,%22menu%22:null,%22currentPage%22:null%7D,%22ThemeReducer%22:%7B%22primaryColor%22:%22#7f0054%22,%22hasStrip%22:false,%22stripColor%22:%22#7f0054%22,%22headerTemplate%22:%22classification%22,%22stickyHeaderTemplate%22:%22classification%22,%22headerProps%22:%7B%22classifications%22:%5B%7B%22__typename%22:%22Classification%22,%22id%22:%2256ab02e05d84bdb6400e5569%22,%22name%22:%22clicRBS%20RS%22,%22slug%22:%22clicrbs-rs%22,%22exhibition_name%22:%22clicRBS%20RS%22,%22type%22:%22portal%22,%22path%22:%5B%22clicrbs-rs%22,%22gauchazh%22%5D,%22description%22:null,%22theme%22:%7B%22__typename%22:%22ClassificationTheme%22,%22primary_color%22:null%7D,%22images%22:%7B%22__typename%22:%22ClassificationImages%22,%22cover%22:%7B%22__typename%22:%22Image%22,%22src%22:null%7D,%22profile%22:null,%22logo%22:%7B%22__typename%22:%22Image%22,%22src%22:null%7D,%22site_logo%22:null%7D,%22links%22:%7B%22__typename%22:%22Links%22,%22canonical%22:%22/ultimas-noticias%22%7D%7D,%7B%22__typename%22:%22Classification%22,%22id%22:%22590a28f14367910001bc8faa%22,%22name%22:%22GZH%22,%22slug%22:%22gauchazh%22,%22exhibition_name%22:%22%C3%9Altimas%20Not%C3%ADcias%22,%22type%22:%22site%22,%22path%22:%5B%22clicrbs-rs%22,%22gauchazh%22%5D,%22description%22:%22%22,%22theme%22:%7B%22__typename%22:%22ClassificationTheme%22,%22primary_color%22:%22#d15239%22%7D,%22images%22:%7B%22__typename%22:%22ClassificationImages%22,%22cover%22:%7B%22__typename%22:%22Image%22,%22src%22:null%7D,%22profile%22:null,%22logo%22:%7B%22__typename%22:%22Image%22,%22src%22:null%7D,%22site_logo%22:%7B%22__typename%22:%22ClassificationImage%22,%22svg%22:%22%22%7D%7D,%22links%22:%7B%22__typename%22:%22Links%22,%22canonical%22:%22/ultimas-noticias%22%7D%7D,%7B%22__typename%22:%22Classification%22,%22id%22:%225fa536a3de103720c2462240%22,%22name%22:%22Pioneiro%22,%22slug%22:%22pioneiro%22,%22exhibition_name%22:%22Pioneiro%22,%22type%22:%22subsite%22,%22path%22:%5B%22clicrbs-rs%22,%22gauchazh%22,%22pioneiro%22%5D,%22description%22:%22%22,%22theme%22:%7B%22__typename%22:%22ClassificationTheme%22,%22primary_color%22:%22#007367%22%7D,%22images%22:%7B%22__typename%22:%22ClassificationImages%22,%22cover%22:%7B%22__typename%22:%22Image%22,%22src%22:null%7D,%22profile%22:null,%22logo%22:%7B%22__typename%22:%22Image%22,%22src%22:null%7D,%22site_logo%22:%7B%22__typename%22:%22ClassificationImage%22,%22svg%22:%22%5Cn%20%20%20%20%20%20%20%20%5Cu003csvg%20width=%5C%22227%5C%22%20height=%5C%2244%5C%22%20viewBox=%5C%220%200%20227%2044%5C%22%20fill=%5C%22none%5C%22%20xmlns=%5C%22http://www.w3.org/2000/svg%5C%22%3E%5Cn%20%20%20%20%20%20%20%20%20%20%5Cu003ath%20d=%5C%22M46.384%204.52706C46.384%207.02728%2044.3527%209.05413%2041.847%209.05413C39.3414%209.05413%2037.3101%207.02728%2037.3101%204.52706C37.3101%202.02684%2039.3414%200%2041.847%200C44.3527%200%2046.384%202.02684%2046.384%204.52706Z%5C%22%20fill=%5C%22white%5C%22/%3E%5Cn%20%20%20%20%20%20%20%20%20%20%5Cu003ath%20fill-rule=%5C%22evenodd%5C%22%20clip-rule=%5C%22evenodd%5C%22%20d=%5C%22M11.4409%200.719875C4.12859%202.52292%200.0857236%208.69086%200.0532247%2016.0263C0.018559%2024.4923%200.00121507%2032.9779%200.00121507%2041.483C-0.00709509%2041.5868%200.0235425%2041.69%200.0871835%2041.7728C0.150824%2041.8555%200.24294%2041.9115%200.345704%2041.9303C3.17311%2042.6827%208.16499%2043.0588%208.13899%2038.7004C8.12163%2035.6002%208.12163%2032.6903%208.13899%2029.9706C8.1117%2029.8083%208.12577%2029.6417%208.17996%2029.4861C8.23415%2029.3307%208.32668%2029.1911%208.44905%2029.0808C8.57141%2028.9702%208.71967%2028.8924%208.88016%2028.8539C9.04065%2028.8156%209.20823%2028.8184%209.36744%2028.8615C18.8441%2029.7761%2031.7202%2027.7071%2032.8253%2015.8641C34.0342%202.92503%2022.2825%20-1.95226%2011.4409%200.719875ZM8.38596%2021.7662C7.71649%2014.4567%208.82146%204.96805%2018.9872%206.79704C21.8471%207.31156%2023.5847%209.08003%2024.2%2012.1024C26.3579%2022.6417%2016.1402%2022.4472%208.72397%2022.0904C8.68021%2022.0922%208.63655%2022.0851%208.59561%2022.0696C8.55466%2022.0541%208.51728%2022.0305%208.48572%2022.0002C8.45414%2021.9699%208.42901%2021.9336%208.41188%2021.8933C8.39475%2021.8531%208.38594%2021.8099%208.38596%2021.7662Z%5C%22%20fill=%5C%22white%5C%22/%3E%5Cn%20%20%20%20%20%20%20%20%20%20%5Cu003ath%20d=%5C%22M162.169%208.97414C164.742%209.05034%20166.887%207.1268%20166.96%204.67779C167.033%202.2288%20165.006%200.181724%20162.433%200.105533C159.86%200.0293414%20157.716%201.95288%20157.643%204.40188C157.57%206.85089%20159.597%208.89795%20162.169%208.97414Z%5C%22%20fill=%5C%22white%5C%22/%3E%5Cn%20%20%20%20%20%20%20%20%20%20%5Cu003ath%20fill-rule=%5C%22evenodd%5C%22%20clip-rule=%5C%22evenodd%5C%22%20d=%5C%22M82.4599%2034.3783C83.2117%2032.6362%2083.6124%2030.7633%2083.6389%2028.8666L83.6778%2026.0389C83.7043%2024.1423%2083.3565%2022.259%2082.6533%2020.4966C81.9505%2018.7342%2080.9067%2017.1272%2079.5815%2015.7674C78.2563%2014.4076%2076.6757%2013.3215%2074.9298%2012.5712C73.184%2011.821%2071.307%2011.4212%2069.4062%2011.3947L65.9099%2011.346C64.0094%2011.3196%2062.122%2011.6669%2060.3556%2012.3682C58.5895%2013.0695%2056.9791%2014.1111%2055.6161%2015.4335C54.2534%2016.7559%2053.165%2018.3331%2052.4132%2020.0753C51.6613%2021.8174%2051.2606%2023.6902%2051.2341%2025.5868L51.1944%2028.4146C51.1679%2030.3113%2051.516%2032.1946%2052.2188%2033.9569C52.9217%2035.7192%2053.9655%2037.3264%2055.2907%2038.6861C56.6159%2040.0459%2058.1968%2041.132%2059.9426%2041.8822C61.6885%2042.6326%2063.5654%2043.0325%2065.4659%2043.059L68.9629%2043.1076C70.8636%2043.1341%2072.751%2042.7867%2074.5171%2042.0854C76.2835%2041.384%2077.8939%2040.3424%2079.2566%2039.0201C80.6196%2037.6978%2081.7078%2036.1204%2082.4599%2034.3783ZM75.5757%2027.2816C75.5569%2032.6362%2071.9015%2036.9648%2067.4108%2036.9492C62.9201%2036.9336%2059.2945%2032.5791%2059.3134%2027.2245C59.3323%2021.8699%2062.9877%2017.5412%2067.4784%2017.5568C71.9691%2017.5724%2075.5946%2021.9269%2075.5757%2027.2816Z%5C%22%20fill=%5C%22white%5C%22/%3E%5Cn%20%20%20%20%20%20%20%20%20%20%5Cu003ath%20d=%5C%22M97.3682%2037.7341C97.3814%2042.793%2093.1956%2043.0005%2089.4452%2041.859C89.3278%2041.8328%2089.2238%2041.765%2089.1521%2041.6686C89.0807%2041.5722%2089.0462%2041.4534%2089.0552%2041.3335V14.2491C89.05%2014.1598%2089.0746%2014.0713%2089.1253%2013.9974C89.1759%2013.9235%2089.2495%2013.8684%2089.3346%2013.8405C98.0834%2010.4355%20117.784%208.21085%20118.044%2022.9854C118.135%2028.2303%20118.157%2033.4708%20118.109%2038.7069C118.07%2043.033%20113.423%2042.6698%20110.595%2041.9499C110.394%2041.898%20110.217%2041.7792%20110.092%2041.6127C109.968%2041.4463%20109.905%2041.2426%20109.913%2041.0353C110.13%2035.4704%20110.101%2029.8926%20109.828%2024.302C109.49%2017.2909%20102.874%2017.1677%2097.6219%2018.7762C97.5357%2018.7969%2097.4599%2018.8474%2097.4077%2018.9186C97.3554%2018.9898%2097.3299%2019.0772%2097.3359%2019.1653C97.3444%2025.3614%2097.3554%2031.5509%2097.3682%2037.7341Z%5C%22%20fill=%5C%22white%5C%22/%3E%5Cn%20%20%20%20%20%20%20%20%20%20%5Cu003ath%20fill-rule=%5C%22evenodd%5C%22%20clip-rule=%5C%22evenodd%5C%22%20d=%5C%22M149.529%2035.1787C143.985%2036.7222%20134.157%2038.6162%20131.7%2031.1445C131.685%2031.0972%20131.68%2031.0486%20131.688%2031C131.696%2030.9511%20131.716%2030.905%20131.745%2030.8657C131.776%2030.8252%20131.815%2030.7927%20131.86%2030.7701C131.905%2030.7477%20131.955%2030.7359%20132.006%2030.7359C136.837%2030.8482%20141.679%2030.7834%20146.533%2030.5412C150.764%2030.3274%20152.98%2027.0065%20153.032%2022.94C153.182%2012.0893%20141.294%209.30691%20132.974%2012.3358C120.488%2016.8758%20119.461%2036.5472%20131.993%2041.7811C136.256%2043.5581%20154.157%2045.4586%20149.99%2035.3991C149.977%2035.3532%20149.953%2035.3106%20149.922%2035.2743C149.89%2035.2379%20149.852%2035.2085%20149.808%2035.1877C149.765%2035.1669%20149.718%2035.1555%20149.67%2035.1538C149.622%2035.1522%20149.574%2035.1607%20149.529%2035.1787ZM131.596%2024.8922C131.453%2015.0209%20147.176%2014.7744%20144.986%2023.6469C144.459%2025.7825%20136.638%2025.4328%20133.157%2025.2771C132.642%2025.2541%20132.221%2025.2353%20131.934%2025.2295C131.888%2025.2353%20131.842%2025.2305%20131.798%2025.2156C131.755%2025.2007%20131.715%2025.1761%20131.682%2025.1435C131.649%2025.111%20131.625%2025.0714%20131.61%2025.0278C131.595%2024.9843%20131.59%2024.9379%20131.596%2024.8922Z%5C%22%20fill=%5C%22white%5C%22/%3E%5Cn%20%20%20%20%20%20%20%20%20%20%5Cu003ath%20d=%5C%22M180.748%2040.2698C180.519%2040.7953%20180.162%2041.2552%20179.711%2041.6086C179.259%2041.962%20178.726%2042.1974%20178.161%2042.2935C176.476%2042.6046%20174.738%2042.4314%20173.149%2041.794C173.025%2041.7536%20172.917%2041.673%20172.843%2041.5651C172.769%2041.4573%20172.733%2041.3281%20172.74%2041.1976V15.3452C172.739%2015.1658%20172.786%2014.9895%20172.875%2014.8336C172.964%2014.6777%20173.092%2014.5477%20173.247%2014.4567C177.828%2011.7257%20183.221%2010.6752%20188.495%2011.4862C192.675%2012.0699%20194.742%2015.6889%20191.511%2019.0032C191.448%2019.0751%20191.363%2019.1247%20191.27%2019.1446C191.176%2019.1644%20191.078%2019.1535%20190.991%2019.1134C187.911%2017.8439%20184.462%2017.7928%20181.345%2018.9707C181.249%2018.9994%20181.165%2019.0599%20181.107%2019.1423C181.049%2019.2248%20181.021%2019.3243%20181.027%2019.4247V39.0767C181.028%2039.4907%20180.933%2039.8992%20180.748%2040.2698Z%5C%22%20fill=%5C%22white%5C%22/%3E%5Cn%20%20%20%20%20%20%20%20%20%20%5Cu003ath%20fill-rule=%5C%22evenodd%5C%22%20clip-rule=%5C%22evenodd%5C%22%20d=%5C%22M225.368%2034.2799C226.108%2032.5321%20226.495%2030.6556%20226.509%2028.7579L226.526%2025.9042C226.552%2022.0733%20225.053%2018.3887%20222.357%2015.6605C219.662%2012.9323%20215.991%2011.3838%20212.152%2011.3553L208.759%2011.332C206.857%2011.3187%20204.972%2011.6794%20203.21%2012.3933C201.448%2013.1073%20199.844%2014.1605%20198.49%2015.493C197.136%2016.8254%20196.058%2018.4109%20195.318%2020.159C194.578%2021.9071%20194.19%2023.7835%20194.177%2025.6811L194.157%2028.5347C194.13%2032.3663%20195.63%2036.0515%20198.326%2038.7797C201.022%2041.508%20204.694%2043.0562%20208.533%2043.0838L211.926%2043.107C213.828%2043.1204%20215.714%2042.7596%20217.476%2042.0457C219.238%2041.3318%20220.842%2040.2785%20222.196%2038.946C223.55%2037.6136%20224.628%2036.028%20225.368%2034.2799ZM218.472%2027.2753C218.454%2032.6298%20214.795%2036.9584%20210.301%2036.9429C205.806%2036.9268%20202.178%2032.5728%20202.197%2027.2182C202.216%2021.8636%20205.874%2017.5343%20210.369%2017.5505C214.863%2017.5668%20218.491%2021.9207%20218.472%2027.2753Z%5C%22%20fill=%5C%22white%5C%22/%3E%5Cn%20%20%20%20%20%20%20%20%20%20%5Cu003ath%20d=%5C%22M37.5571%2015.8576C37.5831%2011.7262%2042.5878%2011.9143%2045.2267%2012.699C45.4013%2012.7518%2045.554%2012.859%2045.6629%2013.005C45.7716%2013.1509%2045.8307%2013.3279%2045.8312%2013.5097C45.8356%2021.898%2045.8247%2030.3534%2045.7987%2038.8757C45.7921%2043.0784%2040.5469%2042.6308%2037.9014%2041.8656C37.8012%2041.8454%2037.7114%2041.7896%2037.6493%2041.7085C37.5872%2041.6274%2037.5565%2041.5264%2037.5634%2041.4245C37.5201%2030.1305%2037.5179%2021.6083%2037.5571%2015.8576Z%5C%22%20fill=%5C%22white%5C%22/%3E%5Cn%20%20%20%20%20%20%20%20%20%20%5Cu003ath%20d=%5C%22M165.948%2012.9C164.251%2012.1152%20158.135%2011.6677%20158.129%2014.9301C158.111%2023.7118%20158.109%2032.5152%20158.122%2041.3401C158.115%2041.4422%20158.144%2041.5435%20158.203%2041.6274C158.262%2041.7109%20158.348%2041.7721%20158.447%2041.8005C161.43%2042.8836%20166.247%2042.9552%20166.24%2038.4927C166.231%2030.1261%20166.234%2021.7509%20166.247%2013.367C166.252%2013.2677%20166.226%2013.1693%20166.172%2013.0856C166.119%2013.0018%20166.04%2012.9369%20165.948%2012.9Z%5C%22%20fill=%5C%22white%5C%22/%3E%5Cn%20%20%20%20%20%20%20%20%5Cu003c/svg%3E%5Cn%20%20%20%20%20%20%22%7D%7D,%22links%22:%7B%22__typename%22:%22Links%22,%22canonical%22:%22pioneiro/ultimas-noticias%22%7D%7D,%7B%22__typename%22:%22Classification%22,%22id%22:%225fa537b0de103720c2462244%22,%22name%22:%22Geral%22,%22slug%22:%22geral%22,%22exhibition_name%22:%22Geral%22,%22type%22:%22section%22,%22path%22:%5B%22clicrbs-rs%22,%22gauchazh%22,%22pioneiro%22,%22geral%22%5D,%22description%22:%22%22,%22theme%22:%7B%22__typename%22:%22ClassificationTheme%22,%22primary_color%22:%22#7f0054%22%7D,%22images%22:%7B%22__typename%22:%22ClassificationImages%22,%22cover%22:%7B%22__typename%22:%22Image%22,%22src%22:null%7D,%22profile%22:null,%22logo%22:%7B%22__typename%22:%22Image%22,%22src%22:null%7D,%22site_logo%22:%7B%22__typename%22:%22ClassificationImage%22,%22svg%22:%22%22%7D%7D,%22links%22:%7B%22__typename%22:%22Links%22,%22canonical%22:%22pioneiro/geral/ultimas-noticias%22%7D%7D%5D%7D,%22pageLogo%22:%22classification%22%7D%7D,%22apollo%22:%7B%22ROOT_QUERY%22:%7B%22__typename%22:%22Query%22,%22menu(%7B%5C%22product%5C%22:%5C%22gzh-topbar-menu%5C%22%7D)%22:%7B%22__typename%22:%22Menu%22,%22groups%22:%5B%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Venezuela%20-%20Bol%C3%ADvia%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/esportes/copa-do-mundo/noticia/2025/06/venezuela-vence-a-bolivia-em-casa-e-segue-com-chances-de-ir-para-a-primeira-copa-do-mundo-cmblgqx0n00lb0144l8s9n1vr.html%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Lotof%C3%A1cil%203411%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/comportamento/noticia/2025/06/lotofacil-3410-tem-resultados-revelados-confira-cmbk19e3o00ds014f082upcdu.html%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Col%C3%B4mbia%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/esportes/copa-do-mundo/noticia/2025/06/em-jogo-morno-colombia-empata-com-o-peru-e-segue-atras-do-brasil-nas-eliminatorias-da-copa-cmbleegks002x01erhj2uu2xw.html%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Lotomania%202780%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/comportamento/noticia/2025/06/lotomania-2780-tem-resultados-divulgados-veja-as-dezenas-cmblgzubp00lc0144xu6y9qic.html%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Maratona%20de%20Porto%20Alegre%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/esportes/noticia/2025/06/maratona-internacional-de-porto-alegre-tera-transmissao-ao-vivo-em-video-em-gzh-saiba-como-acompanhar-cmbl6k54g00pb014f70msze1m.html%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:null%7D%5D%7D,%22weather(%7B%5C%22city%5C%22:%5C%22Porto%20Alegre%5C%22%7D)%22:%7B%22__typename%22:%22Weather%22,%22temperature%22:%2215%C2%BA%22,%22condition%22:%22cloudy%22,%22url%22:%22https://tempo.clicrbs.com.br/rs/porto-alegre%22,%22name%22:%22Porto%20Alegre%22%7D,%22settings(%7B%5C%22site%5C%22:%5C%22gauchazh-site%5C%22%7D)%22:%7B%22__typename%22:%22Settings%22,%22ads%22:%7B%22__typename%22:%22SettingsAds%22,%22disabled%22:false,%22prebid%22:true,%22smart%22:true,%22shopping%22:true,%22outbrain%22:true%7D,%22metrics%22:%7B%22__typename%22:%22SettingsMetrics%22,%22disabled%22:false%7D,%22auth%22:%7B%22__typename%22:%22SettingsAuth%22,%22method%22:%22nossa%22%7D,%22preroll%22:%7B%22__typename%22:%22SettingsPreroll%22,%22enabled%22:true,%22url%22:%22https://pubads.g.doubleclick.net/gampad/ads?env=vp&gdfp_req=1&impl=s&output=xml_vast3&unviewed_position_start=1&url=%5Breferrer_url%5D&correlator=%5Btimestamp%5D&iu=/21766049037/GAUCHAZH/AUDIO&sz=640x480&ad_rule=0&cust_params=FORMATOS=PREROLL&%22%7D,%22comments%22:%7B%22__typename%22:%22SettingsComments%22,%22enabled%22:true%7D,%22overdue_notice%22:%7B%22__typename%22:%22SettingsOverdue%22,%22enabled%22:true,%22url%22:%22https://campanha.rbs.com.br/cobranca/%22,%22_link%22:%22https://wa.me/5551989111010%22%7D,%22paidContent%22:%7B%22abTest%22:%7B%22ABTemplatesConfig%22:%7B%22paywall%22:%7B%22options%22:%5B%7B%22template%22:%22paywall%22,%22label%22:%22paywall-landing%22,%22group%22:%22paywall%22%7D,%7B%22template%22:%22paywall_b%22,%22label%22:%22paywall-fluxo%22,%22group%22:%22paywall%22%7D%5D,%22active%22:false,%22label%22:%22gzh-mai2018-paywall-fluxo-vs-landing%22%7D,%22signwall%22:%7B%22options%22:%5B%7B%22template%22:%22signwall%22,%22label%22:%22signwall-pqgzh-argumento-a%22,%22group%22:%22signwall%22%7D,%7B%22template%22:%22signwall_b%22,%22label%22:%22signwall-pqgzh-argumento-b%22,%22group%22:%22signwall%22%7D%5D,%22active%22:false,%22label%22:%22gzh-jun2018-signwall-pqgzh-argumento%22%7D%7D%7D,%22footer%22:%7B%22button%22:%7B%22link%22:%22%22,%22offerId%22:%2215017%22,%22campaign%22:%22GauchaZH_Site%22,%22text%22:%22Assine%20GZH%22,%22content%22:%22botao_assine_footer%22%7D%7D,%22header%22:%7B%22button%22:%7B%22link%22:%22%22,%22offerId%22:%2215017%22,%22campaign%22:%22GauchaZH_Site%22,%22text%22:%22ASSINE%22,%22content%22:%22botao_assine_header%22%7D%7D,%22toolbarEasyCheckout%22:%5B%5D,%22closeContentIfCountFails%22:false%7D%7D,%22menu(%7B%5C%22product%5C%22:%5C%22gzh-sidebar-menu%5C%22%7D)%22:%7B%22__typename%22:%22Menu%22,%22groups%22:%5B%7B%22__typename%22:%22MenuItem%22,%22title%22:%22%C3%9Altimas%20not%C3%ADcias%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:%5B%7B%22__typename%22:%22MenuItem%22,%22title%22:%22%C3%9Altimas%20not%C3%ADcias%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D%5D%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Produtos%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:null,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:%5B%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Zero%20Hora%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Edi%C3%A7%C3%A3o%20do%20Dia%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22https://flipzh.clicrbs.com.br/jornal-digital/pub/gruporbs/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Ga%C3%BAcha%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/gaucha/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Inter%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/esportes/inter/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Gr%C3%AAmio%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/esportes/gremio/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Clube%20do%20%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22https://clubedo.clicrbs.com.br/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Destemperados%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22https://gauchazh-hlg.clicrbs.com.br/destemperados/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Donna%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22https://gauchazh-hlg.clicrbs.com.br/donna/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D%5D%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Destaques%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:%5B%7B%22__typename%22:%22MenuItem%22,%22title%22:%22atempos%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/jogos/atempos/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Hor%C3%B3scopo%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/donna/horoscopo/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Loterias%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/ultimas-noticias/tag/loterias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22ZH%20Indica%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/zh-indica/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Newsletters%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22https://www.gauchazh.com.br/newsletter%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Para%20Voc%C3%AA%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/recomendacao/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22%20da%20Reconstru%C3%A7%C3%A3o%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/especiais/-da-reconstrucao/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Podcasts%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/geral/noticia/2018/07/podcasts-gzh-cjjuew79200b901qc9d2x98uv.html%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22V%C3%ADdeos%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/videos%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Publicidade%20Legal%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/publicidade-legal/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D%5D%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Regi%C3%B5es%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:null,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:%5B%7B%22__typename%22:%22MenuItem%22,%22title%22:%22o%20Fundo%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/o-fundo/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Pioneiro%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/pioneiro/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Porto%20Alegre%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/porto-alegre/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D%5D%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Editorias%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:null,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:%5B%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Ambiente%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/ambiente/ultimas-noticias%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Campo%20e%20Lavoura%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/campo-e-lavoura/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Ci%C3%AAncia%20e%20tecnologia%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/tecnologia/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Colunistas%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/colunistas/a-z/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Comportamento%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/comportamento/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Conselho%20Editorial%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/opiniao/conselho-editorial/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Cultura%20e%20Lazer%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/cultura-e-lazer/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:%5B%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Agenda%20Cultural%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/cultura-e-lazer/agenda-cultural/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:%5B%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Almanaque%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/cultura-e-lazer/almanaque/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D%5D%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Artes%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/cultura-e-lazer/artes/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Cinema%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/cultura-e-lazer/cinema/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Espet%C3%A1culos%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/cultura-e-lazer/artes/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22M%C3%BAsica%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/cultura-e-lazer/musica/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22TV%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/cultura-e-lazer/tv/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22%C3%9Altimas%20not%C3%ADcias%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/cultura-e-lazer/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D%5D%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Economia%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/economia/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Educa%C3%A7%C3%A3o%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/educacao/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Elei%C3%A7%C3%B5es%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/politica/eleicoes/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Emprego%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/emprego/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Esportes%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/esportes/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Gente%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/donna/gente/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Geral%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/geral/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Grupo%20de%20investiga%C3%A7%C3%A3o%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/grupo-de-investigacao/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22GZH%20Para%20Voc%C3%AA%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/recomendacao/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Gr%C3%AAmio%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/esportes/gremio/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Inter%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/esportes/inter/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Mundo%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/mundo/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Opini%C3%A3o%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/opiniao/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Pol%C3%ADtica%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/politica/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Reportagens%20Especiais%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/especiais%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Sa%C3%BAde%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/saude/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Seguran%C3%A7a%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/seguranca/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Tr%C3%A2nsito%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/transito/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D%5D%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Outros%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:null,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:%5B%7B%22__typename%22:%22MenuItem%22,%22title%22:%22RBS%20Brand%20Studio%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/conteudo-de-marca/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D%5D%7D%5D%7D,%22menu(%7B%5C%22product%5C%22:%5C%22gzh-sidebar-menu-secondary%5C%22%7D)%22:%7B%22__typename%22:%22Menu%22,%22groups%22:%5B%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Aplicativos%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:null,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:%5B%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Aplicativos%20para%20Iphone%20e%20Ipad%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22https://itunes.apple.com/br/app/zero-hora/id415470445?mt=8%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Aplicativos%20para%20Android%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22https://play.google.com/store/apps/details?id=com.clicrbs.jornais%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D%5D%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22s%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:null,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:%5B%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Zero%20Hora%20Edi%C3%A7%C3%A3o%20Digital%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22http://flipzh.clicrbs.com.br/jornal-digital/pub/gruporbs/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Zero%20Hora%20Edi%C3%A7%C3%A3o%20Digital%20(somente%20texto)%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22http://flipzh.clicrbs.com.br/jornal-digital/pub/gruporbs/ivel/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Clube%20do%20%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22https://clubedo.clicrbs.com.br/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Portal%20do%20%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22https://.clicrbs.com.br/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D%5D%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Pr%C3%A1ticas%20editoriais%20em%20GZH%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/praticas-editoriais/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Fale%20com%20a%20Reda%C3%A7%C3%A3o%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22https://wa.me/5551996674125%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Fale%20com%20nosso%20Atendimento%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22https://campanha.rbs.com.br/faleconosco/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Quem%20%C3%A9%20quem%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/geral/noticia/2017/09/quem-e-quem-cj7g8ssdg000401qppbd2pyj8.html%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Anuncie%20seu%20neg%C3%B3cio%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22http://comercial.gruporbs.com.br/comunicar-marca/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Rede%20Ga%C3%BAcha%20SAT%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/geral/noticia/2017/09/rede-gaucha-sat-cj7g99xnd000601qphs3k2agc.html%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Perguntas%20Frequentes%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22https://campanha.rbs.com.br/faq-google/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22ECAD%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22https://legal.clicrbs.com.br/ecad/ECAD23102024.pdf%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:null%7D%5D%7D,%22article(%7B%5C%22friendlyTitle%5C%22:%5C%22lideres-de-empresas-de-tecnologia-e-comunicacao-debatem-sobre-transformacoes-da-producao-de-conteudo-na-internet-cl79liq4k007e015hts739qdl.html%5C%22,%5C%22preview%5C%22:false,%5C%22template%5C%22:%5C%22gauchazh%5C%22%7D)%22:%7B%22__typename%22:%22Article%22,%22published_first%22:%22Fri,%2026%20Aug%202022%2000:11:25%20GMT%22,%22published%22:%22Fri,%2026%20Aug%202022%2000:30:45%20GMT%22,%22canonical%22:%22/pioneiro/geral/noticia/2022/08/lideres-de-empresas-de-tecnologia-e-comunicacao-debatem-sobre-transformacoes-da-producao-de-conteudo-na-internet-cl79liq4k007e015hts739qdl.html%22,%22redirect_url%22:null,%22exposed_id%22:%22cl79liq4k007e015hts739qdl%22,%22friendly_title%22:%22lideres-de-empresas-de-tecnologia-e-comunicacao-debatem-sobre-transformacoes-da-producao-de-conteudo-na-internet-cl79liq4k007e015hts739qdl.html%22,%22featured_image%22:%7B%22__typename%22:%22Image%22,%22src%22:%22https://www.rbsdirect.com.br/filestore/7/2/1/4/2/8/3_bf3be7d8fc84b29/3824127_9229ed923f8f6fa.jpg%22,%22caption%22:null,%22credit%22:%22Marcelo%20Casagrande%20/%20Agencia%20RBS%22,%22size%22:null%7D,%22has_show_heroes%22:null,%22content_type%22:%22news%22,%22authors_complement%22:%22%7B%7D%22,%22allow_comments%22:true,%22meta%22:%7B%22__typename%22:%22ArticleMeta%22,%22model_type%22:%7B%22__typename%22:%22ArticleType%22,%22type%22:%22article%22,%22label%22:%22Mat%C3%A9ria%22%7D,%22content_type%22:%7B%22__typename%22:%22ArticleType%22,%22type%22:%22news%22,%22label%22:%22Not%C3%ADcia%22,%22description%22:%22A%20not%C3%ADcia,%20ou%20reportagem,%20%C3%A9%20o%20relato%20imparcial%20baseado%20em%20fatos%20observados%20ou%20verificados%20diretamente%20por%20um%20jornalista.%22%7D,%22format_type%22:%7B%22__typename%22:%22ArticleType%22,%22type%22:null,%22label%22:null%7D%7D,%22trust_data%22:%7B%22__typename%22:%22TrustData%22,%22references%22:%5B%5D,%22backstory%22:%5B%5D,%22correction%22:null%7D,%22authors%22:%5B%7B%22__ref%22:%22Author:611e68aaff36c1c9612c416e%22%7D%5D,%22headline%22:%7B%22__typename%22:%22Component%22,%22text%22:%22L%C3%ADderes%20de%20empresas%20de%20tecnologia%20e%20comunica%C3%A7%C3%A3o%20debatem%20sobre%20transforma%C3%A7%C3%B5es%20da%20produ%C3%A7%C3%A3o%20de%20conte%C3%BAdo%20na%20internet%22%7D,%22deck%22:%7B%22__typename%22:%22Component%22,%22text%22:%22EM%20GRAMADO%22%7D,%22_line%22:%7B%22__typename%22:%22Component%22,%22text%22:%22%20no%20Festival%20Mundial%20de%20Publicidade%20reuniu%20integrantes%20de%20Facebook,%20Instagram,%20WhatsApp,%20Twitter%20e%20Grupo%20Globo%20em%20bate-papo%20mediado%20pela%20influenciadora%20Bianca%20Andrade%22%7D,%22article_body_components%22:%5B%7B%22__typename%22:%22NewComponent%22,%22html%22:null,%22type%22:%22atomic%22,%22data%22:%7B%22__typename%22:%22DataComponent%22,%22embed%22:null,%22embed_type%22:null,%22provider_name%22:null,%22arenaId%22:null,%22content_block%22:null,%22images%22:%5B%7B%22__typename%22:%22Image%22,%22src%22:%22//www.rbsdirect.com.br/imagesrc/35735785.jpg%22,%22credit%22:%22Marcelo%20Casagrande%20/%20Agencia%20RBS%22,%22label%22:%22%20movimentou%20o%20segundo%20dia%22%7D,%7B%22__typename%22:%22Image%22,%22src%22:%22//www.rbsdirect.com.br/imagesrc/35735787.jpg%22,%22credit%22:%22Marcelo%20Casagrande%20/%20Agencia%20RBS%22,%22label%22:%22Beatriz,%20Bianca,%20Marcos,%20Fl%C3%A1vio%20e,%20no%20tel%C3%A3o,%20Rafael%C2%A0%22%7D,%7B%22__typename%22:%22Image%22,%22src%22:%22//www.rbsdirect.com.br/imagesrc/35735784.jpg%22,%22credit%22:%22Marcelo%20Casagrande%20/%20Agencia%20RBS%22,%22label%22:%22%20movimentou%20o%20segundo%20dia%22%7D,%7B%22__typename%22:%22Image%22,%22src%22:%22//www.rbsdirect.com.br/imagesrc/35735782.jpg%22,%22credit%22:%22Marcelo%20Casagrande%20/%20Agencia%20RBS%22,%22label%22:%22%20movimentou%20o%20segundo%20dia%22%7D,%7B%22__typename%22:%22Image%22,%22src%22:%22//www.rbsdirect.com.br/imagesrc/35735786.jpg%22,%22credit%22:%22Marcelo%20Casagrande%20/%20Agencia%20RBS%22,%22label%22:%22Bianca%20Andrade%C2%A0%20e%20a%20CEO%20do%20evento,%20Andressa%C2%A0%22%7D,%7B%22__typename%22:%22Image%22,%22src%22:%22//www.rbsdirect.com.br/imagesrc/35735790.jpg%22,%22credit%22:%22Marcelo%20Casagrande%20/%20Agencia%20RBS%22,%22label%22:%22%20movimentou%20o%20segundo%20dia%22%7D%5D,%22image%22:%7B%22__typename%22:%22Image%22,%22src%22:null,%22size%22:null,%22caption%22:null,%22credit%22:%22%22%7D,%22type%22:%22gallery%22%7D%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003%3EEm%20tempos%20de%20conex%C3%A3o%20%C3%A0%20disposi%C3%A7%C3%A3o%20a%20qualquer%20hora%20do%20dia,%20n%C3%A3o%20existe%20mais%20um%20hor%C3%A1rio%20considerado%20nobre%20para%20a%20produ%C3%A7%C3%A3o%20e%20divulga%C3%A7%C3%A3o%20de%20conte%C3%BAdo.%20Essa%20foi%20a%20linha%20de%20pensamento%20de%20um%20%20na%20tarde%20desta%20quinta-feira%20(25)%20durante%20o%20%5Cu003ca%20href=%5C%22/pioneiro/geral/noticia/2022/08/lideranca-feminina-e-formato-hibrido-como-sera-o-festival-mundial-de-publicidade-de-gramado-cl76o3ezd002e017prysa43nc.html%5C%22%3E%5Cu003cstrong%3EFestival%20Mundial%20de%20Publicidade%5Cu003c/strong%3E%5Cu003c/a%3E,%20que%20encerra%20nesta%20sexta-feira%20(26)%20em%20%5Cu003ca%20href=%5C%22/ultimas-noticias/tag/gramado/%5C%22%3E%5Cu003cstrong%3EGramado%5Cu003c/strong%3E%5Cu003c/a%3E,%20na%20Serra.%20A%20programa%C3%A7%C3%A3o%20deste%20ano,%20que%20retorna%20ap%C3%B3s%20cinco%20anos%20desde%20a%20%C3%BAltima%20edi%C3%A7%C3%A3o,%20reuniu%20centenas%20de%20pessoas%20de%20forma%20presencial%20e%20tamb%C3%A9m%20pela%20internet%20para%20acompanhar%20atividades%20que%20debatem%20o%20papel%20da%20publicidade%20na%20era%20digital. %5Cu003c/p%3E%22,%22type%22:%22unstyled%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003%3EO%20%20sobre%20hor%C3%A1rio%20nobre%20na%20internet,%20um%20dos%20principais%20do%20evento,%20conforme%20a%20organiza%C3%A7%C3%A3o,%20reuniu%20nomes%20das%20principais%20empresas%20de%20tecnologia%20do%20mundo,%20como%20%5Cu003cem%3EInstagram%5Cu003c/em%3E,%20%5Cu003cem%3EFacebook%5Cu003c/em%3E,%20%5Cu003cem%3ETwitter%20%5Cu003c/em%3Ee%20do%20Grupo%20Globo.%20Na%20media%C3%A7%C3%A3o,%20a%20empres%C3%A1ria%20e%20influenciadora%20digital%20Bianca%20Andrade,%20a%20Boca%20Rosa,%20que%20%C3%A9%20considerada%20um%20case%20de%20sucesso%20na%20internet%20ap%C3%B3s%20come%C3%A7ar%20a%20carreira%20fazendo%20v%C3%ADdeos%20caseiros%20com%20dicas%20de%20maquiagem%20e%20que%20hoje%20det%C3%A9m%20uma%20marca%20de%20cosm%C3%A9ticos%20e%20mais%20de%2018%20milh%C3%B5es%20de%20seguidores%20na%20internet.%20Ela%20foi%20o%20%C3%BAltimo%20nome%20a%20ser%20confirmado%20pelos%20organizadores%20e%20uma%20das%20estrelas%20do%20time%20de%20especialistas%20convidados%20a%20palestrarem%20em%20Gramado.%5Cu003c/p%3E%22,%22type%22:%22unstyled%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003caside%20class=%5C%22m-read-more%20leak-left%5C%22%3E%5Cu003ch2%20class=%5C%22%5C%22%3ELeia%20Mais%5Cu003c/h2%3E%5Cu003cul%3E%5Cu003cli%20class=%5C%22card-read-more%20with-photo%5C%22%3E%5Cu003ca%20href=%5C%22/pioneiro/geral/noticia/2022/08/mpf-ajuiza-acao-contra-responsaveis-por-uso-irregular-de-proxalutamida-em-pacientes-de-hospitais-de-porto-alegre-e-gramado-cl789n6do009o015hboroq70w.html%5C%22%20target=%5C%22_blank%5C%22%20rel=%5C%22noopener%20noreferrer%5C%22%3E%5Cu003ch3%20class=%5C%22m-headline%5C%22%3EMPF%20aju%C3%ADza%20a%C3%A7%C3%A3o%20contra%20respons%C3%A1veis%20por%20uso%20irregular%20de%20proxalutamida%20em%20pacientes%20de%20hospitais%20de%20Porto%20Alegre%20e%20Gramado%5Cu003c/h3%3E%5Cu003cdiv%20class=%5C%22photo%5C%22%3E%5Cu003cimg%20loading=%5C%22lazy%5C%22%20src=%5C%22https://www.rbsdirect.com.br/filestore/7/0/9/4/4/8_1c484b67f35e801/844907_451d496e6d11368.jpg?w=90&h=62%5C%22%20alt=%5C%22MPF%20aju%C3%ADza%20a%C3%A7%C3%A3o%20contra%20respons%C3%A1veis%20por%20uso%20irregular%20de%20proxalutamida%20em%20pacientes%20de%20hospitais%20de%20Porto%20Alegre%20e%20Gramado%5C%22/%3E%5Cu003c/div%3E%5Cu003c/a%3E%5Cu003c/li%3E%5Cu003c/ul%3E%5Cu003c/aside%3E%22,%22type%22:%22atomic%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003%3EPara%20o%20diretor%20de%20Novos%20Formatos%20Publicit%C3%A1rios%20e%20Futuro%20da%20Globo,%20Marcos%20Cabrera,%20o%20chamado%20hor%C3%A1rio%20nobre%20%C3%A9%20considerado%20um%20per%C3%ADodo%20onde%20o%20conte%C3%BAdo%20%C3%A9%20consumido%20por%20muitas%20pessoas%20ao%20mesmo%20tempo.%20O%20termo%20foi%20popularizado%20a%20partir%20da%20programa%C3%A7%C3%A3o%20da%20emissora,%20que%20priorizou%20telejornal%20e%20novelas%20em%20um%20hor%C3%A1rio%20onde%20a%20maioria%20das%20pessoas%20estavam%20em%20casa%20e%20dispon%C3%ADveis%20para%20acompanhar%20os%20conte%C3%BAdos%20produzidos%20pelo%20canal%20carioca.%20Cabrera%20reconhece%20que%20esse%20fen%C3%B4meno%20n%C3%A3o%20%C3%A9%20o%20mesmo%20para%20quem%20est%C3%A1%20na%20internet. %5Cu003c/p%3E%22,%22type%22:%22unstyled%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003%3E%E2%80%94%20Quando%20a%20gente%20pensa%20no%20digital,%20qual%20%C3%A9%20o%20%5Cu003cem%3Eprime%20time%5Cu003c/em%3E%20da%20internet?%20Entendo%20como%20um%20lugar,%20um%20momento,%20um%20conte%C3%BAdo%20que%20temos%20um%20grande%20n%C3%BAmero%20de%20pessoas%20afetadas.%20N%C3%A3o%20%C3%A9%20mais%20hor%C3%A1rio%20e,%20sim,%20o%20local.%20No%20digital,%20voc%C3%AA%20n%C3%A3o%20precisa%20mais%20esperar%20chegar%20em%20casa%20e%20se%20conectar%20para%20consumir%20um%20conte%C3%BAdo.%20Voc%C3%AA%20pode%20consumir%20um%20%5Cu003cem%3Estorie%5Cu003c/em%3E,%20um%20%5Cu003cem%3Ereels%5Cu003c/em%3E,%20um%20gol%20da%20rodada%20no%20momento%20que%20estiver%20afim%20de%20consumir.%20O%20%5Cu003cem%3Eprime%20time%5Cu003c/em%3E%20%C3%A9%20o%20conte%C3%BAdo%20%E2%80%94%20avalia%20ele %5Cu003c/p%3E%22,%22type%22:%22unstyled%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003%3EPara%20o%20CEO%20da%20ag%C3%AAncia%20MField,%20Flavio%20Santos,%20que%20tamb%C3%A9m%20%C3%A9%20autor%20do%20livro%20%5Cu003cem%3EEconomia%20da%20Influ%C3%AAncia%5Cu003c/em%3E,%20as%20redes%20sociais%20est%C3%A3o%20cada%20vez%20mais%20presentes%20na%20vida%20das%20pessoas%20para%20novas%20atividades%20%E2%80%94%20e%20que%20as%20marcas%20precisam%20ficar%20atentas%20a%20esse%20comportamento.%20Ele%20citou%20que%20%C3%A9%20cada%20vez%20mais%20comum%20o%20internauta%20procurar%20por%20restaurantes%20na%20internet%20e%20escolher%20o%20prato%20por%20meio%20das%20publica%C3%A7%C3%B5es%20na%20internet%20do%20que%20pelo%20card%C3%A1pio%20dispon%C3%ADvel%20no%20estabelecimento.%5Cu003c/p%3E%22,%22type%22:%22unstyled%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003%3E%E2%80%94%20O%20produtor%20de%20conte%C3%BAdo%20%C3%A9%20meio%20e%20m%C3%ADdia.%20Tem%20potencial%20para%20levar%20informa%C3%A7%C3%A3o%20para%20a%20frente.%20O%20marketing%20de%20influ%C3%AAncia%20%C3%A9%20o%20boca%20a%20boca%202.0.%20Antes,%20a%20gente%20pedia%20indica%C3%A7%C3%A3o%20para%20vizinho,%20irm%C3%A3os,%20mas%20que%20agora%20est%C3%A1%20na%20internet%20e%20sendo%20influenciado%20por%20produtores%20de%20conte%C3%BAdo%20%E2%80%94%20afirma %5Cu003c/p%3E%22,%22type%22:%22unstyled%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003%3EAo%20mesmo%20tempo%20em%20que%20o%20comportamento%20das%20pessoas%20mudou,%20as%20plataformas%20tamb%C3%A9m%20se%20adaptam%20e%20participam%20desse%20processo.%20A%20head%20of%20marketing%20Brazil%20da%20Meta,%20empresa%20que%20re%C3%BAne%20%5Cu003cem%3EFacebook%5Cu003c/em%3E,%20%5Cu003cem%3EInstagram%20%5Cu003c/em%3Ee%20%5Cu003cem%3EWhatsApp%5Cu003c/em%3E,%20Beatriz%20Bottesi,%20lembrou%20que%20o%20Instagram%20foi%20criado%20unicamente%20como%20uma%20rede%20social%20para%20servir%20como%20%C3%A1lbum%20digital%20de%20fotos.%20Em%20uma%20d%C3%A9cada,%20incorporou%20v%C3%ADdeos%20bem%20produzidos,%20publica%C3%A7%C3%B5es%20r%C3%A1pidas%20que%20desaparecem%20em%2024%20horas,%20shopping%20e%20permitiu%20que%20muitas%20pessoas%20usassem%20a%20plataforma%20para%20produzir%20conte%C3%BAdo%20e%20ganhar%20dinheiro. %5Cu003c/p%3E%22,%22type%22:%22unstyled%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003%3E%E2%80%94%20Muita%20gente%20n%C3%A3o%20sabe,%20mas%20o%20produtor%20de%20conte%C3%BAdo%20%C3%A9%20algu%C3%A9m%20que%20ganha%20dinheiro%20na%20internet.%20Faz%20algo%20que%20consiga%20monetizar,%20atingindo%20seu%20p%C3%BAblico%20e%20influenciando%20pessoas.%20O%20Instagram%20permite%20isso.%20Existem%20diversas%20frentes%20de%20trabalho%20em%20um%20%C3%BAnico%20canal. %5Cu003c/p%3E%22,%22type%22:%22unstyled%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003%3EEla%20destacou%20tamb%C3%A9m%20a%20for%C3%A7a%20do%20%5Cu003cem%3EWhatsApp%5Cu003c/em%3E%20que,%20para%20a%20empresa,%20n%C3%A3o%20%C3%A9%20considerada%20uma%20rede%20social,%20mas%20um%20meio%20de%20conex%C3%A3o%20e%20troca%20de%20mensagens.%20Beatriz%20refor%C3%A7ou%20que%20a%20plataforma%20trabalha%20com%20textos%20criptografados,%20ou%20seja,%20sem%20que%20a%20empresa%20tenha%20o%20ao%20conte%C3%BAdo%20que%20%C3%A9%20trocado%20entre%20os%20usu%C3%A1rios%20do%20aplicativo.%5Cu003c/p%3E%22,%22type%22:%22unstyled%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003%3ECabrera%20comentou%20tamb%C3%A9m%20que%20a%20Globo,%20h%C3%A1%20um%20tempo%20atr%C3%A1s,%20cogitou%20a%20produ%C3%A7%C3%A3o%20de%20uma%20novela%20exclusiva%20para%20ser%20entregue%20ao%20p%C3%BAblico%20pelo%20%5Cu003cem%3EWhatsApp%5Cu003c/em%3E,%20mas%20que%20a%20proposta%20n%C3%A3o%20foi%20adiante%20em%20raz%C3%A3o%20da%20redu%C3%A7%C3%A3o%20do%20n%C3%BAmero%20de%20pessoas%20em%20grupos%20da%20plataforma.%20Mesmo%20assim,%20entendeu%20como%20importante%20os%20estudos%20de%20como%20distribuir%20o%20conte%C3%BAdo. %5Cu003c/p%3E%22,%22type%22:%22unstyled%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003%3EOs%20convidados%20tamb%C3%A9m%20destacaram%20como%20a%20internet%20tem%20pautado%20a%20televis%C3%A3o,%20onde%20%C3%A9%20cada%20vez%20mais%20comum%20programas%20utilizarem%20de%20assuntos%20que%20repercutem%20na%20web%20para%20atrair%20audi%C3%AAncia.%20Ao%20mesmo%20tempo,%20refor%C3%A7aram%20que%20os%20temas%20exibidos%20na%20televis%C3%A3o,%20como%20elei%C3%A7%C3%B5es%20e%20copa%20do%20mundo,%20ganham%20relev%C3%A2ncia%20e%20discuss%C3%A3o%20em%20plataformas%20como%20o%20Twitter.%5Cu003c/p%3E%22,%22type%22:%22unstyled%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003%3E%E2%80%94%20O%20conte%C3%BAdo%20%C3%A9%20o%20principal.%20Sempre%20foi%20e%20sempre%20ser%C3%A1%20%E2%80%94%20afirma%20o%20diretor.%5Cu003c/p%3E%22,%22type%22:%22unstyled%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003cfigure%20class=%5C%22m-figure%20figure-md%5C%22%20itemProp=%5C%22image%5C%22%20itemscope=%5C%22%5C%22%20itemType=%5C%22http://schema.org/ImageObject%5C%22%3E%5Cu003cmeta%20itemProp=%5C%22width%5C%22%20content=%5C%22700%5C%22/%3E%5Cu003cmeta%20itemProp=%5C%22url%5C%22%20content=%5C%22https://www.rbsdirect.com.br/imagesrc/35735781.jpg?w=700%5C%22/%3E%5Cu003icture%3E%5Cu003csource%20media=%5C%22(min-width:1200px)%5C%22%20srcSet=%5C%22https://www.rbsdirect.com.br/imagesrc/35735781.jpg?w=700%201x,https://www.rbsdirect.com.br/imagesrc/35735781.jpg?w=1400%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:1024px)%5C%22%20srcSet=%5C%22https://www.rbsdirect.com.br/imagesrc/35735781.jpg?w=460%201x,%20https://www.rbsdirect.com.br/imagesrc/35735781.jpg?w=920%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:992px)%5C%22%20srcSet=%5C%22https://www.rbsdirect.com.br/imagesrc/35735781.jpg?w=460%201x,%20https://www.rbsdirect.com.br/imagesrc/35735781.jpg?w=920%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:800px)%5C%22%20srcSet=%5C%22https://www.rbsdirect.com.br/imagesrc/35735781.jpg?w=594%201x,%20https://www.rbsdirect.com.br/imagesrc/35735781.jpg?w=1188%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:768px)%5C%22%20srcSet=%5C%22https://www.rbsdirect.com.br/imagesrc/35735781.jpg?w=565%201x,%20https://www.rbsdirect.com.br/imagesrc/35735781.jpg?w=1130%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:640px)%5C%22%20srcSet=%5C%22https://www.rbsdirect.com.br/imagesrc/35735781.jpg?w=600%201x,%20https://www.rbsdirect.com.br/imagesrc/35735781.jpg?w=1200%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:600px)%5C%22%20srcSet=%5C%22https://www.rbsdirect.com.br/imagesrc/35735781.jpg?w=600%201x,%20https://www.rbsdirect.com.br/imagesrc/35735781.jpg?w=1200%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:480px)%5C%22%20srcSet=%5C%22https://www.rbsdirect.com.br/imagesrc/35735781.jpg?w=450%201x,%20https://www.rbsdirect.com.br/imagesrc/35735781.jpg?w=900%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:414px)%5C%22%20srcSet=%5C%22https://www.rbsdirect.com.br/imagesrc/35735781.jpg?w=390%201x,%20https://www.rbsdirect.com.br/imagesrc/35735781.jpg?w=780%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:375px)%5C%22%20srcSet=%5C%22https://www.rbsdirect.com.br/imagesrc/35735781.jpg?w=352%201x,%20https://www.rbsdirect.com.br/imagesrc/35735781.jpg?w=704%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:360px)%5C%22%20srcSet=%5C%22https://www.rbsdirect.com.br/imagesrc/35735781.jpg?w=338%201x,%20https://www.rbsdirect.com.br/imagesrc/35735781.jpg?w=676%202x%5C%22/%3E%5Cu003csource%20srcSet=%5C%22https://www.rbsdirect.com.br/imagesrc/35735781.jpg?w=300%201x,%20https://www.rbsdirect.com.br/imagesrc/35735781.jpg?w=600%202x%5C%22/%3E%5Cu003cimg%20class=%5C%22figure-img%5C%22%20loading=%5C%22lazy%5C%22%20src=%5C%22https://www.rbsdirect.com.br/imagesrc/35735781.jpg?w=700%5C%22%20title=%5C%22Marcelo%20Casagrande%20/%20Agencia%20RBS%5C%22%20alt=%5C%22Marcelo%20Casagrande%20/%20Agencia%20RBS%5C%22/%3E%5Cu003c/picture%3E%5Cu003cfigcaption%20class=%5C%22figure-caption%5C%22%3E%5Cu003cspan%20class=%5C%22figure-desc%5C%22%3EJ%C3%A9ssica%20levou%20um%20presente%20para%20Bianca%20Andrade,%20a%20sensa%C3%A7%C3%A3o%20do%20segundo%20dia%20do%20festival%5Cu003c/span%3E%5Cu003cspan%20class=%5C%22figure-src%5C%22%20itemProp=%5C%22author%5C%22%3EMarcelo%20Casagrande%20/%20Agencia%20RBS%5Cu003c/span%3E%5Cu003c/figcaption%3E%5Cu003c/figure%3E%22,%22type%22:%22atomic%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003%3EEntre%20o%20p%C3%BAblico,%20a%20sensa%C3%A7%C3%A3o%20era%20de%20estar%20participando%20de%20uma%20atualiza%C3%A7%C3%A3o%20diante%20de%20grandes%20nomes%20do%20mercado.%20A%20%5Cu003cem%3Ecostumer%20success%5Cu003c/em%3E%20J%C3%A9ssica%20Carneiro,%20de%20Gramado,%20estava%20empolgada%20para%20acompanhar%20a%20palestra%20da%20influenciadora%20Bianca%20Andrade.%20Na%20oportunidade%20que%20teve,%20fez%20uma%20pergunta%20para%20a%20empres%C3%A1ria%20e%20entregou%20um%20presente%20para%20a%20carioca:%20um%20livro%20e%20chocolates%20da%20cidade. %5Cu003c/p%3E%22,%22type%22:%22unstyled%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003%3E%E2%80%94%20 Ela%20%C3%A9%20um%20case%20de%20sucesso%20para%20a%20nossa%20%C3%A1rea.%20Conseguiu%20revolucionar%20um%20setor,%20inovou%20e%20hoje%20%C3%A9%20um%20exemplo%20para%20todos.%5Cu003c/p%3E%22,%22type%22:%22unstyled%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003cfigure%20class=%5C%22m-figure%20figure-md%5C%22%20itemProp=%5C%22image%5C%22%20itemscope=%5C%22%5C%22%20itemType=%5C%22http://schema.org/ImageObject%5C%22%3E%5Cu003cmeta%20itemProp=%5C%22width%5C%22%20content=%5C%22700%5C%22/%3E%5Cu003cmeta%20itemProp=%5C%22url%5C%22%20content=%5C%22https://www.rbsdirect.com.br/imagesrc/35735780.jpg?w=700%5C%22/%3E%5Cu003icture%3E%5Cu003csource%20media=%5C%22(min-width:1200px)%5C%22%20srcSet=%5C%22https://www.rbsdirect.com.br/imagesrc/35735780.jpg?w=700%201x,https://www.rbsdirect.com.br/imagesrc/35735780.jpg?w=1400%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:1024px)%5C%22%20srcSet=%5C%22https://www.rbsdirect.com.br/imagesrc/35735780.jpg?w=460%201x,%20https://www.rbsdirect.com.br/imagesrc/35735780.jpg?w=920%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:992px)%5C%22%20srcSet=%5C%22https://www.rbsdirect.com.br/imagesrc/35735780.jpg?w=460%201x,%20https://www.rbsdirect.com.br/imagesrc/35735780.jpg?w=920%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:800px)%5C%22%20srcSet=%5C%22https://www.rbsdirect.com.br/imagesrc/35735780.jpg?w=594%201x,%20https://www.rbsdirect.com.br/imagesrc/35735780.jpg?w=1188%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:768px)%5C%22%20srcSet=%5C%22https://www.rbsdirect.com.br/imagesrc/35735780.jpg?w=565%201x,%20https://www.rbsdirect.com.br/imagesrc/35735780.jpg?w=1130%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:640px)%5C%22%20srcSet=%5C%22https://www.rbsdirect.com.br/imagesrc/35735780.jpg?w=600%201x,%20https://www.rbsdirect.com.br/imagesrc/35735780.jpg?w=1200%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:600px)%5C%22%20srcSet=%5C%22https://www.rbsdirect.com.br/imagesrc/35735780.jpg?w=600%201x,%20https://www.rbsdirect.com.br/imagesrc/35735780.jpg?w=1200%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:480px)%5C%22%20srcSet=%5C%22https://www.rbsdirect.com.br/imagesrc/35735780.jpg?w=450%201x,%20https://www.rbsdirect.com.br/imagesrc/35735780.jpg?w=900%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:414px)%5C%22%20srcSet=%5C%22https://www.rbsdirect.com.br/imagesrc/35735780.jpg?w=390%201x,%20https://www.rbsdirect.com.br/imagesrc/35735780.jpg?w=780%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:375px)%5C%22%20srcSet=%5C%22https://www.rbsdirect.com.br/imagesrc/35735780.jpg?w=352%201x,%20https://www.rbsdirect.com.br/imagesrc/35735780.jpg?w=704%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:360px)%5C%22%20srcSet=%5C%22https://www.rbsdirect.com.br/imagesrc/35735780.jpg?w=338%201x,%20https://www.rbsdirect.com.br/imagesrc/35735780.jpg?w=676%202x%5C%22/%3E%5Cu003csource%20srcSet=%5C%22https://www.rbsdirect.com.br/imagesrc/35735780.jpg?w=300%201x,%20https://www.rbsdirect.com.br/imagesrc/35735780.jpg?w=600%202x%5C%22/%3E%5Cu003cimg%20class=%5C%22figure-img%5C%22%20loading=%5C%22lazy%5C%22%20src=%5C%22https://www.rbsdirect.com.br/imagesrc/35735780.jpg?w=700%5C%22%20title=%5C%22Marcelo%20Casagrande%20/%20Agencia%20RBS%5C%22%20alt=%5C%22Marcelo%20Casagrande%20/%20Agencia%20RBS%5C%22/%3E%5Cu003c/picture%3E%5Cu003cfigcaption%20class=%5C%22figure-caption%5C%22%3E%5Cu003cspan%20class=%5C%22figure-desc%5C%22%3EWellington%20,%20Ana%20e%20Bruno%20vieram%20de%20Santa%20Catarina%20para%20participar%20do%20festival%20em%20Gramado%5Cu003c/span%3E%5Cu003cspan%20class=%5C%22figure-src%5C%22%20itemProp=%5C%22author%5C%22%3EMarcelo%20Casagrande%20/%20Agencia%20RBS%5Cu003c/span%3E%5Cu003c/figcaption%3E%5Cu003c/figure%3E%22,%22type%22:%22atomic%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003%3EO%20produtor%20de%20v%C3%ADdeos%20Bruno%20Bordoli,%2023,%20veio%20acompanhado%20de%20Wellington%20Saziki,%2027,%20e%20Ana%20Carolina%20Chaves%20Santos,%2023,%20para%20aproveitar%20a%20programa%C3%A7%C3%A3o.%20O%20grupo%20%C3%A9%20de%20Blumenau%20(SC)%20e%20trabalha%20em%20uma%20ag%C3%AAncia%20focada%20na%20produ%C3%A7%C3%A3o%20de%20v%C3%ADdeos.%5Cu003c/p%3E%22,%22type%22:%22unstyled%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003%3E%E2%80%94%20Vim%20aqui%20para%20beber%20da%20fonte,%20literalmente.%20Aprender%20como%20esses%20grandes%20criadores,%20que%20movimentam%20a%20comunica%C3%A7%C3%A3o%20do%20Brasil%20e%20entender%20mais%20de%20perto%20como%20podemos%20aperfei%C3%A7oar%20o%20nosso%20dia%20a%20dia%20e%20o%20contato%20com%20os%20nossos%20clientes%20%E2%80%94%20diz%20Bruno.%5Cu003c/p%3E%22,%22type%22:%22unstyled%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003ch2%3EMedalha%20Maur%C3%ADcio%20Sirotsky%20Sobrinho%5Cu003c/h2%3E%22,%22type%22:%22header-two%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:null,%22type%22:%22atomic%22,%22data%22:%7B%22__typename%22:%22DataComponent%22,%22embed%22:null,%22embed_type%22:null,%22provider_name%22:null,%22arenaId%22:null,%22content_block%22:null,%22images%22:%5B%7B%22__typename%22:%22Image%22,%22src%22:%22https://www.rbsdirect.com.br/filestore/5/9/2/4/2/8/3_8519a1b6513804b/3824295_4b901b85433be9c.jpg%22,%22credit%22:%22Fred%20James%20/%20Divulga%C3%A7%C3%A3o%22,%22label%22:%22%C2%A0Alberto%20Cimenti%20Neto,%20Diretor%20Comercial%20das%20lojas%20Quero-Quero%20e%20Leonardo%20Milano%20Persigo,%20diretor%20do%20Grupo%20RBS%22%7D,%7B%22__typename%22:%22Image%22,%22src%22:%22https://www.rbsdirect.com.br/filestore/7/9/2/4/2/8/3_758d04b54d9d5e0/3824297_44b9220c99d0aee.jpg%22,%22credit%22:%22Fred%20James%20/%20Divulga%C3%A7%C3%A3o%22,%22label%22:%22Vannice%20Ramos,%20Superintendente%20Executiva%20de%20Marketing%20do%20Banrisul%20e%20Leonardo%20Milano%20Persigo,%20diretor%20do%20Grupo%20RBS%22%7D%5D,%22image%22:%7B%22__typename%22:%22Image%22,%22src%22:null,%22size%22:null,%22caption%22:null,%22credit%22:%22%22%7D,%22type%22:%22gallery%22%7D%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003%3EO%20primeiro%20dia%20do%20festival%20foi%20marcado%20pela%20homenagem%20a%20personalidades%20do%20setor%20com%20a%20entrega%20da%20medalha%20Maur%C3%ADcio%20Sirotsky%20Sobrinho,%20distin%C3%A7%C3%A3o%20com%20refer%C3%AAncia%20ao%20primeiro%20patrono%20do%20Festival. %5Cu003c/p%3E%22,%22type%22:%22unstyled%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003%3ENa%20cerim%C3%B4nia%20foram%20homenageados%20Manzar%20Feres,%20diretora%20de%20Neg%C3%B3cios%20Integrados%20em%20Publicidade%20da%20Globo%20(que%20n%C3%A3o%20esteve%20presente),%20Alberto%20Cimenti%20Neto,%20diretor%20comercial%20das%20lojas%20Quero-Quero,%20e%20Vannice%20Ramos,%20superintendente%20executiva%20de%20marketing%20do%20Banrisul.%20 %5Cu003c/p%3E%22,%22type%22:%22unstyled%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003cfigure%20class=%5C%22m-figure%20figure-md%5C%22%20itemProp=%5C%22image%5C%22%20itemscope=%5C%22%5C%22%20itemType=%5C%22http://schema.org/ImageObject%5C%22%3E%5Cu003cmeta%20itemProp=%5C%22width%5C%22%20content=%5C%22700%5C%22/%3E%5Cu003cmeta%20itemProp=%5C%22url%5C%22%20content=%5C%22https://www.rbsdirect.com.br/filestore/9/2/2/4/2/8/3_e29331e5f4e7038/3824229_1b88576fce0eb95.jpg?w=700%5C%22/%3E%5Cu003icture%3E%5Cu003csource%20media=%5C%22(min-width:1200px)%5C%22%20srcSet=%5C%22https://www.rbsdirect.com.br/filestore/9/2/2/4/2/8/3_e29331e5f4e7038/3824229_1b88576fce0eb95.jpg?w=700%201x,https://www.rbsdirect.com.br/filestore/9/2/2/4/2/8/3_e29331e5f4e7038/3824229_1b88576fce0eb95.jpg?w=1400%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:1024px)%5C%22%20srcSet=%5C%22https://www.rbsdirect.com.br/filestore/9/2/2/4/2/8/3_e29331e5f4e7038/3824229_1b88576fce0eb95.jpg?w=460%201x,%20https://www.rbsdirect.com.br/filestore/9/2/2/4/2/8/3_e29331e5f4e7038/3824229_1b88576fce0eb95.jpg?w=920%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:992px)%5C%22%20srcSet=%5C%22https://www.rbsdirect.com.br/filestore/9/2/2/4/2/8/3_e29331e5f4e7038/3824229_1b88576fce0eb95.jpg?w=460%201x,%20https://www.rbsdirect.com.br/filestore/9/2/2/4/2/8/3_e29331e5f4e7038/3824229_1b88576fce0eb95.jpg?w=920%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:800px)%5C%22%20srcSet=%5C%22https://www.rbsdirect.com.br/filestore/9/2/2/4/2/8/3_e29331e5f4e7038/3824229_1b88576fce0eb95.jpg?w=594%201x,%20https://www.rbsdirect.com.br/filestore/9/2/2/4/2/8/3_e29331e5f4e7038/3824229_1b88576fce0eb95.jpg?w=1188%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:768px)%5C%22%20srcSet=%5C%22https://www.rbsdirect.com.br/filestore/9/2/2/4/2/8/3_e29331e5f4e7038/3824229_1b88576fce0eb95.jpg?w=565%201x,%20https://www.rbsdirect.com.br/filestore/9/2/2/4/2/8/3_e29331e5f4e7038/3824229_1b88576fce0eb95.jpg?w=1130%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:640px)%5C%22%20srcSet=%5C%22https://www.rbsdirect.com.br/filestore/9/2/2/4/2/8/3_e29331e5f4e7038/3824229_1b88576fce0eb95.jpg?w=600%201x,%20https://www.rbsdirect.com.br/filestore/9/2/2/4/2/8/3_e29331e5f4e7038/3824229_1b88576fce0eb95.jpg?w=1200%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:600px)%5C%22%20srcSet=%5C%22https://www.rbsdirect.com.br/filestore/9/2/2/4/2/8/3_e29331e5f4e7038/3824229_1b88576fce0eb95.jpg?w=600%201x,%20https://www.rbsdirect.com.br/filestore/9/2/2/4/2/8/3_e29331e5f4e7038/3824229_1b88576fce0eb95.jpg?w=1200%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:480px)%5C%22%20srcSet=%5C%22https://www.rbsdirect.com.br/filestore/9/2/2/4/2/8/3_e29331e5f4e7038/3824229_1b88576fce0eb95.jpg?w=450%201x,%20https://www.rbsdirect.com.br/filestore/9/2/2/4/2/8/3_e29331e5f4e7038/3824229_1b88576fce0eb95.jpg?w=900%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:414px)%5C%22%20srcSet=%5C%22https://www.rbsdirect.com.br/filestore/9/2/2/4/2/8/3_e29331e5f4e7038/3824229_1b88576fce0eb95.jpg?w=390%201x,%20https://www.rbsdirect.com.br/filestore/9/2/2/4/2/8/3_e29331e5f4e7038/3824229_1b88576fce0eb95.jpg?w=780%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:375px)%5C%22%20srcSet=%5C%22https://www.rbsdirect.com.br/filestore/9/2/2/4/2/8/3_e29331e5f4e7038/3824229_1b88576fce0eb95.jpg?w=352%201x,%20https://www.rbsdirect.com.br/filestore/9/2/2/4/2/8/3_e29331e5f4e7038/3824229_1b88576fce0eb95.jpg?w=704%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:360px)%5C%22%20srcSet=%5C%22https://www.rbsdirect.com.br/filestore/9/2/2/4/2/8/3_e29331e5f4e7038/3824229_1b88576fce0eb95.jpg?w=338%201x,%20https://www.rbsdirect.com.br/filestore/9/2/2/4/2/8/3_e29331e5f4e7038/3824229_1b88576fce0eb95.jpg?w=676%202x%5C%22/%3E%5Cu003csource%20srcSet=%5C%22https://www.rbsdirect.com.br/filestore/9/2/2/4/2/8/3_e29331e5f4e7038/3824229_1b88576fce0eb95.jpg?w=300%201x,%20https://www.rbsdirect.com.br/filestore/9/2/2/4/2/8/3_e29331e5f4e7038/3824229_1b88576fce0eb95.jpg?w=600%202x%5C%22/%3E%5Cu003cimg%20class=%5C%22figure-img%5C%22%20loading=%5C%22lazy%5C%22%20src=%5C%22https://www.rbsdirect.com.br/filestore/9/2/2/4/2/8/3_e29331e5f4e7038/3824229_1b88576fce0eb95.jpg?w=700%5C%22%20title=%5C%22Marcelo%20Casagrande%20/%20Agencia%20RBS%5C%22%20alt=%5C%22Marcelo%20Casagrande%20/%20Agencia%20RBS%5C%22/%3E%5Cu003c/picture%3E%5Cu003cfigcaption%20class=%5C%22figure-caption%5C%22%3E%5Cu003cspan%20class=%5C%22figure-desc%5C%22%3EInfluenciadora%20de%2027%20anos%20%C3%A9%20dona%20da%20marca%20de%20cosm%C3%A9ticos%20Boca%20Rosa%20Company%5Cu003c/span%3E%5Cu003cspan%20class=%5C%22figure-src%5C%22%20itemProp=%5C%22author%5C%22%3EMarcelo%20Casagrande%20/%20Agencia%20RBS%5Cu003c/span%3E%5Cu003c/figcaption%3E%5Cu003c/figure%3E%22,%22type%22:%22atomic%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003ch2%3E%5C%22Eu%20nunca%20parei%20de%20trabalhar%5C%22,%20diz%20influenciadora%5Cu003c/h2%3E%22,%22type%22:%22header-two%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003%3EEm%20uma%20plateia%20formada%20por%20publicit%C3%A1rios,%20jornalistas%20e%20produtores%20de%20conte%C3%BAdo,%20a%20presen%C3%A7a%20de%20Bianca%20Andrade,%20a%20Boca%20Rosa,%20chamou%20a%20aten%C3%A7%C3%A3o%20de%20quem%20circulou%20pelo%20Festival%20Mundial%20de%20Publicidade. %5Cu003c/p%3E%22,%22type%22:%22unstyled%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003%3EMuitos%20procuravam%20por%20uma%20chance%20de%20tirar%20uma%20foto%20com%20a%20influenciadora%20de%2027%20anos,%20dona%20da%20marca%20de%20cosm%C3%A9ticos%20Boca%20Rosa%20Company,%20que%20cresceu%20em%20uma%20favela%20do%20Rio%20de%20Janeiro%20e%20chegou%20%C3%A0%20lista%20das%20mulheres%20de%20maior%20sucesso%20no%20Brasil,%20segundo%20a%20Revista%20Forbes,%20por%20meio%20da%20produ%C3%A7%C3%A3o%20de%20conte%C3%BAdo%20na%20internet. %5Cu003c/p%3E%22,%22type%22:%22unstyled%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003%3EA%20reportagem%20do%20Pioneiro%20conversou%20com%20ela,%20que%20contou%20sobre%20a%20trajet%C3%B3ria,%20o%20sucesso%20e%20a%20chegada%20da%20maternidade.%5Cu003c/p%3E%22,%22type%22:%22unstyled%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003%3E%5Cu003cstrong%3EPioneiro:%20Como%20%C3%A9%20come%C3%A7ar%20fazendo%20v%C3%ADdeos%20em%20casa%20at%C3%A9%20chegar%20hoje%20com%20milh%C3%B5es%20de%20seguidores%20e%20ser%20a%20dona%20do%20pr%C3%B3prio%20negocio?%5Cu003c/strong%3E%5Cu003c/p%3E%22,%22type%22:%22unstyled%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003%3E%5Cu003cstrong%3EBianca%20Andrade:%5Cu003c/strong%3E%20%C3%89%20muito%20gostoso.%20Hoje%20%5Cu003cem%3E(quinta)%5Cu003c/em%3E,%20por%20exemplo,%20quando%20a%20gente%20tava%20conversando%20no%20meu%20%20%5Cu003cem%3E(do%20Festival%20de%20Publicidade)%5Cu003c/em%3E,%20uma%20pessoa%20perguntou%20o%20que%20a%20Bianca%20de%20hoje%20falaria%20para%20a%20Bianca%20de%2016%20anos,%20que%20come%C3%A7ou%20na%20internet,%20n%C3%A9?%20Eu%20diria:%20primeiro,%20que%20tem%20que%20ter%20muito%20orgulho%20dela%20porque%20ela%20teve%20que%20aguentar%20muita%20coisa%20para%20chegar%20at%C3%A9%20aqui%20%5Cu003cem%3E(risos)%5Cu003c/em%3E.%20Mas%20eu%20diria%20para%20ela%20acreditar,%20acreditar%20no%20trabalho%20dela,%20na%20intui%C3%A7%C3%A3o,%20acreditar%20na%20intelig%C3%AAncia,%20no%20poder%20de%20todas%20n%C3%B3s.%20Tudo%20isso%20eu%20diria%20para%20a%20Bianca%20de%2016%20anos%20e,%20para%20mim,%20%C3%A9%20muito%20gratificante%20lembrar%20dela.%20Da%20Bia%20que%20morava%20no%20Parque%20Uni%C3%A3o%20%5Cu003cem%3E(Rio%20de%20Janeiro)%5Cu003c/em%3E%20e%20que%20hoje%20est%C3%A1%20aqui,%20por%20exemplo,%20nesse%20evento%20t%C3%A3o%20amado%20e%20com%20tanta%20gente%20incr%C3%ADvel. %5Cu003c/p%3E%22,%22type%22:%22unstyled%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003%3E%5Cu003cstrong%3EE%20qual%20%C3%A9%20o%20segredo%20para%20ser%20um%20case%20de%20sucesso%20na%20internet,%20saber%20vender%20um%20produto%20no%20digital%20e%20ter%20resultados%20disso?%5Cu003c/strong%3E%5Cu003c/p%3E%22,%22type%22:%22unstyled%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003%3EVou%20te%20decepcionar%20porque%20n%C3%A3o%20tem%20segredo,%20acredita?%20%C3%89%20levantar%20e%20trabalhar.%20Eu%20n%C3%A3o%20tive%20um%20segredo,%20s%C3%B3%20fui%20muito%20intencional%20no%20que%20eu%20fiz.%20Sempre%20tive%20muita%20curiosidade%20de%20aprender,%20nunca%20me%20acomodei,%20sempre%20fui%20curiosa.%20Ent%C3%A3o,%20resumidamente,%20eu%20nunca%20parei%20de%20trabalhar.%20Sempre%20querendo%20saber%20qual%20%C3%A9%20o%20pr%C3%B3ximo%20o,%20como%20crescer,%20como%20inovar%20e%20como%20ser%20uma%20pessoa%20importante%20tamb%C3%A9m,%20n%C3%A9,%20para%20minha%20sociedade.%20Cada%20um%20descobre%20a%20sua%20maneira%20de%20fazer%20sucesso.%20%C3%89%20muito%20particular. %5Cu003c/p%3E%22,%22type%22:%22unstyled%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003%3E%5Cu003cstrong%3EE%20qual%20%C3%A9%20o%20desafio%20de%20ser%20a%20pr%C3%B3pria%20empres%C3%A1ria?%20Ter%20uma%20marca%20e%20gerenciar%20a%20pr%C3%B3pria%20carreira"; window.__gzhenv__= "production"; window.__GZH_VERSION__= "4.46.0";