Oskar Metsavaht fundou a Osklen há 21 anos e, recentemente, ou a dedicar-se mais à arteDaniela Villar / Divulgação

A palavra sustentabilidade está cansando. O alerta é feito pelo gaúcho Oskar Metsavaht, que criou os fundamentos de desenvolvimento sustentável da Osklen há mais de 20 anos. Fundador e diretor de criação e estilo da marca, o designer esteve em Porto Alegre para palestrar na 7ª Feira Brasileira do Varejo no dia 29 de maio. Na sua fala, afirmou que "o novo luxo é a estética da ética". Para ele, a ética está em uma cadeia de produção transparente e justa, valores que são a cara do século 21.

Em entrevista exclusiva à Revista Donna, Metsavaht defende que a sustentabilidade seja parte da cultura de uma marca e não um mero jogo de marketing. Uma das pioneiras da moda sustentável no Brasil, a Osklen completou duas décadas no ano ado. Para celebrar a data, abriu seus dados para que o Instituto Coppead de istração da Universidade Federal do Rio de Janeiro quantificasse os impactos ambientais, sociais e culturais da marca e do Instituto-e, fundado em 2006 e presidido por Metsavaht. A organização idealiza e implementa projetos socioambientais com foco na promoção do desenvolvimento humano sustentável.

O levantamento revelou que, só na produção de pele de Piracuru, usada em 48% dos órios em couro da Osklen, mil famílias ribeirinhas já foram beneficiadas. Além disso, 27 toneladas de gases do efeito estufa deixaram de ser emitidos por ano.

Também em 2018, a marca lançou o conceito ASAP - As Sustainable as Possible (“tão sustentável quanto possível”). A sigla, na verdade, significa “as soon as possible” (“o mais rápido possível”). O trocadilho é uma referência que dá caráter de urgência ao tema da sustentabilidade.

Metsavaht, aos poucos, a a se dedicar a outras áreas além da moda. No ano ado, inaugurou o estúdio OM.art e o hotel Janeiro, ambos na capital fluminense. Na entrevista abaixo, ela fala sobre o novo luxo, sustentabilidade e a relação entre moda, arte e política.

O que você quer dizer com o “novo luxo é a estética da ética”?

Para mim, luxo não é exclusividade. Acho isso marqueteiro, mercadológico. Luxo não é brilho, não é status. A ética de um produto está em toda a cadeia por trás. Se ela é transparente, justa, se empodera, se cria qualidade de vida para as pessoas envolvidas e se há preocupação com os recursos naturais. A ética está também no design, em criar algo original. Considero esse novo luxo um valor do século 21. O luxo contemporâneo se encontra no equilíbrio entre qualidade, o esteticamente belo e uma origem sustentável social, ambiental e culturalmente.

Como você avalia o cenário da moda sustentável hoje, 20 anos depois de ter desenvolvido os fundamentos de sustentabilidade para a Osklen?

Percebo que nós, sociedade, e nós, designers, criadores, marcas, fizemos muito pouco nesses 20 anos. Só sabemos apontar e cobrar. “A indústria polui, a prefeitura não cuida”. Mas nós não mudamos nosso comportamento de consumo. Nossa decisão de compra ainda é baseada no símbolo de status e no tipo de consumo americano, que é comprar mais por menos. As indústrias, sim, mudaram, criaram práticas sustentáveis. Olha como hoje a gente tem materiais incríveis. E a Osklen e o Instituto-e fomentaram a indústria, com o desenvolvimento de PET reciclável, o algodão reciclável, o orgânico, tingimentos naturais. Aos poucos, as pessoas começam a entender a importância da cadeia.

Os millennials compreendem mais isso. Mas a palavra sustentabilidade está cansando. Quem é movido só pelo hype vai abandonar a ideia assim que outra tendência surgir. Por isso acho que sustentabilidade não tem que estar na imagem da marca, ela tem que fazer parte da sua cultura. É o que chamo de “as sustainable as possible as soon as possible” (“tão sustentável quanto possível o mais rápido possível”). A sustentabilidade é como a qualidade, ela tem que ser uma condição sine qua non (do latim, que significa "sem o qual não pode ser").

Democratização da moda é uma balela marqueteira para justificar uma escala que cria vários impactos sociais e ambientais".
OSKAR METSAVAHT
Fundador da Osklen

Você falou que luxo não é exclusividade. Mas os preços de algumas peças são iníveis para muitos brasileiros. Por que a moda sustentável é ível para poucos?

Moda não tem que ser ível para todo mundo porque não é a coisa mais importante. O que tem que ser ível a outras classes socioeconômicas é educação, saúde, cultura. Democratização da moda é uma balela marqueteira para justificar uma escala enorme de roupas que criam uma pegada (ecológica) e vários impactos sociais e ambientais. Moda democrática é cópia ou tem, na sua cadeia, provavelmente, questões ilegais como de mão de obra injusta. Outra questão: materiais de origem sustentável são inovação. E inovação é caro. As marcas não compram porque é caro, e as pessoas não compram porque não compreendem o valor da sustentabilidade. Ganhando em escala, os preços baixariam.

Por que as pessoas não valorizam"> window.__ISOMORPHIC_DATA__="%7B%22state%22:%7B%22redux%22:%7B%22SettingsReducer%22:%7B%22ready%22:true,%22settings%22:%7B%22ads%22:%7B%22__typename%22:%22SettingsAds%22,%22disabled%22:false,%22prebid%22:true,%22smart%22:true,%22shopping%22:true,%22outbrain%22:true%7D,%22metrics%22:%7B%22__typename%22:%22SettingsMetrics%22,%22disabled%22:false%7D,%22paidContent%22:%7B%22abTest%22:%7B%22ABTemplatesConfig%22:%7B%22paywall%22:%7B%22options%22:%5B%7B%22template%22:%22paywall%22,%22label%22:%22paywall-landing%22,%22group%22:%22paywall%22%7D,%7B%22template%22:%22paywall_b%22,%22label%22:%22paywall-fluxo%22,%22group%22:%22paywall%22%7D%5D,%22active%22:false,%22label%22:%22gzh-mai2018-paywall-fluxo-vs-landing%22%7D,%22signwall%22:%7B%22options%22:%5B%7B%22template%22:%22signwall%22,%22label%22:%22signwall-pqgzh-argumento-a%22,%22group%22:%22signwall%22%7D,%7B%22template%22:%22signwall_b%22,%22label%22:%22signwall-pqgzh-argumento-b%22,%22group%22:%22signwall%22%7D%5D,%22active%22:false,%22label%22:%22gzh-jun2018-signwall-pqgzh-argumento%22%7D%7D%7D,%22footer%22:%7B%22button%22:%7B%22link%22:%22%22,%22offerId%22:%2215017%22,%22campaign%22:%22GauchaZH_Site%22,%22text%22:%22Assine%20GZH%22,%22content%22:%22botao_assine_footer%22%7D%7D,%22header%22:%7B%22button%22:%7B%22link%22:%22%22,%22offerId%22:%2215017%22,%22campaign%22:%22GauchaZH_Site%22,%22text%22:%22ASSINE%22,%22content%22:%22botao_assine_header%22%7D%7D,%22toolbarEasyCheckout%22:%5B%5D,%22closeContentIfCountFails%22:false%7D,%22overdue_notice%22:%7B%22__typename%22:%22SettingsOverdue%22,%22enabled%22:true,%22url%22:%22https://campanha.rbs.com.br/cobranca/%22,%22_link%22:%22https://wa.me/5551989111010%22%7D,%22preroll%22:%7B%22__typename%22:%22SettingsPreroll%22,%22enabled%22:true,%22url%22:%22https://pubads.g.doubleclick.net/gampad/ads?env=vp&gdfp_req=1&impl=s&output=xml_vast3&unviewed_position_start=1&url=%5Breferrer_url%5D&correlator=%5Btimestamp%5D&iu=/21766049037/GAUCHAZH/AUDIO&sz=640x480&ad_rule=0&cust_params=FORMATOS=PREROLL&%22%7D,%22comments%22:%7B%22__typename%22:%22SettingsComments%22,%22enabled%22:true%7D,%22__typename%22:%22Settings%22,%22auth%22:%7B%22__typename%22:%22SettingsAuth%22,%22method%22:%22nossa%22%7D%7D%7D,%22Reducer%22:%7B%22authenticated%22:false,%22errors%22:null,%22link%22:%7B%7D,%22linkError%22:null,%22loadingLink%22:false,%22loadingAuthentication%22:true,%22loadingNossa%22:true,%22loadingNossaCompleted%22:false,%22loadingNossaSdkCompleted%22:false,%22Type%22:false,%22origin%22:false,%22receivedToken%22:false,%22%22:%7B%7D,%22Loaded%22:false,%22notification%22:false,%22overdueNotice%22:false%7D,%22PaidContentReducer%22:%7B%22count%22:%7B%7D,%22loading%22:false,%22ready%22:false,%22isComponentReady%22:false,%22component%22:%7B%7D,%22template%22:%22%22,%22isABTestActive%22:false,%22countFailed%22:false,%22lastLocation%22:%22%22,%22currentLocation%22:%22%22,%22swgInitialized%22:false,%22isSwgActive%22:true%7D,%22AdsReducer%22:%7B%22adsLoaded%22:false,%22moduleAdsLoaded%22:false,%22moduleAdsInitialized%22:false,%22gptAdsLoaded%22:false%7D,%22UIReducer%22:%7B%22header%22:%7B%22mode%22:%22%22,%22slug%22:%22gauchazh%22%7D,%22menu%22:null,%22currentPage%22:null%7D,%22ThemeReducer%22:%7B%22primaryColor%22:%22#653e7e%22,%22hasStrip%22:false,%22stripColor%22:%22#653e7e%22,%22headerTemplate%22:%22classification%22,%22stickyHeaderTemplate%22:%22classification%22,%22headerProps%22:%7B%22classifications%22:%5B%7B%22__typename%22:%22Classification%22,%22id%22:%2256ab02e05d84bdb6400e5569%22,%22name%22:%22clicRBS%20RS%22,%22slug%22:%22clicrbs-rs%22,%22exhibition_name%22:%22clicRBS%20RS%22,%22type%22:%22portal%22,%22path%22:%5B%22clicrbs-rs%22,%22gauchazh%22%5D,%22description%22:null,%22theme%22:%7B%22__typename%22:%22ClassificationTheme%22,%22primary_color%22:null%7D,%22images%22:%7B%22__typename%22:%22ClassificationImages%22,%22cover%22:%7B%22__typename%22:%22Image%22,%22src%22:null%7D,%22profile%22:null,%22logo%22:%7B%22__typename%22:%22Image%22,%22src%22:null%7D,%22site_logo%22:null%7D,%22links%22:%7B%22__typename%22:%22Links%22,%22canonical%22:%22/ultimas-noticias%22%7D%7D,%7B%22__typename%22:%22Classification%22,%22id%22:%22590a28f14367910001bc8faa%22,%22name%22:%22GZH%22,%22slug%22:%22gauchazh%22,%22exhibition_name%22:%22%C3%9Altimas%20Not%C3%ADcias%22,%22type%22:%22site%22,%22path%22:%5B%22clicrbs-rs%22,%22gauchazh%22%5D,%22description%22:%22%22,%22theme%22:%7B%22__typename%22:%22ClassificationTheme%22,%22primary_color%22:%22#d15239%22%7D,%22images%22:%7B%22__typename%22:%22ClassificationImages%22,%22cover%22:%7B%22__typename%22:%22Image%22,%22src%22:null%7D,%22profile%22:null,%22logo%22:%7B%22__typename%22:%22Image%22,%22src%22:null%7D,%22site_logo%22:%7B%22__typename%22:%22ClassificationImage%22,%22svg%22:%22%22%7D%7D,%22links%22:%7B%22__typename%22:%22Links%22,%22canonical%22:%22/ultimas-noticias%22%7D%7D,%7B%22__typename%22:%22Classification%22,%22id%22:%225c0036ac3f7d612747ab55f3%22,%22name%22:%22Donna%22,%22slug%22:%22donna%22,%22exhibition_name%22:%22Donna%22,%22type%22:%22subsite%22,%22path%22:%5B%22clicrbs-rs%22,%22gauchazh%22,%22donna%22%5D,%22description%22:%22%22,%22theme%22:%7B%22__typename%22:%22ClassificationTheme%22,%22primary_color%22:%22#653e7e%22%7D,%22images%22:%7B%22__typename%22:%22ClassificationImages%22,%22cover%22:%7B%22__typename%22:%22Image%22,%22src%22:null%7D,%22profile%22:null,%22logo%22:%7B%22__typename%22:%22Image%22,%22src%22:null%7D,%22site_logo%22:%7B%22__typename%22:%22ClassificationImage%22,%22svg%22:%22%5Cn%20%20%20%20%20%20%20%20%5Cu003csvg%20width=%5C%22186%5C%22%20height=%5C%2264%5C%22%20viewBox=%5C%220%200%20186%2064%5C%22%20fill=%5C%22none%5C%22%20xmlns=%5C%22http://www.w3.org/2000/svg%5C%22%3E%5Cn%20%20%20%20%20%20%20%20%20%20%5Cu003ath%20fill-rule=%5C%22evenodd%5C%22%20clip-rule=%5C%22evenodd%5C%22%20d=%5C%22M185%2024.0154V26.7729C182.737%2031.5066%20180.959%2036.631%20179.227%2041.9392C177.564%2047.0406%20175.348%2052.3718%20175.07%2058.0246C179.273%2057.7719%20179.643%2053.6816%20182.691%2052.2798C185.208%2054.0722%20181.582%2057.5191%20179.689%2059.1736C176.248%2062.1839%20171.191%2065.5848%20166.296%2062.8503C165.949%2057.3353%20168.836%2053.153%20169.99%2048.3734C168.374%2048.7181%20167.566%2050.6713%20166.527%2052.05C162.601%2057.2663%20149.993%2070.962%20144.82%2059.4034C141.033%2061.4256%20135.214%2065.8376%20130.042%2062.8503C129.557%2057.7259%20132.189%2053.0152%20134.198%2047.4542C135.03%2045.1333%20135.999%2042.8354%20136.969%2040.1008C137.893%2037.4582%20141.01%2031.0011%20137.431%2030.4496C134.868%2030.0589%20130.319%2034.4939%20128.887%2035.9646C121.89%2043.203%20117.203%2052.5786%20113.878%2063.0801C111.476%2062.9422%20108.497%2063.3788%20106.488%2062.8503C105.911%2061.7932%20107.042%2060.7132%20107.181%2059.6332C103.486%2061.6324%2098.0136%2065.4469%2092.8641%2063.0801C91.6172%2060.5064%2093.072%2057.8178%2094.0187%2055.2671C95.8891%2050.2577%2097.5979%2045.6618%2099.5607%2040.1008C100.392%2037.757%20103.81%2031.2079%20100.253%2030.4496C97.5056%2029.8521%2092.9334%2034.4939%2091.4786%2035.9646C84.4126%2043.0881%2080.0944%2052.8773%2076.469%2063.0801C74.0444%2062.9652%2071.1349%2063.3328%2069.0797%2062.8503C71.2272%2054.8305%2074.691%2046.535%2077.6236%2038.2625C78.5242%2035.7578%2080.5332%2032.7705%2079.0091%2029.99C75.0835%2030.0819%2073.7673%2032.7475%2071.6198%2034.5858C71.2734%2048.4423%2064.5999%2064.0452%2050.6064%2063.9992C45.6647%2063.9763%2041.4621%2061.012%2039.9842%2056.6459C35.7584%2059.7481%2030.2626%2065.8835%2023.1273%2063.0801C21.7649%2057.611%2025.8983%2052.7624%2026.1292%2048.1436C23.8893%2049.1776%2022.4576%2052.0041%2020.5872%2054.348C17.7469%2057.9098%2013.2209%2063.9073%207.19402%2063.9992C3.43008%2064.0452%200.959268%2061.9771%200.266518%2058.9438C-0.195316%2056.9216%200.0356009%2054.8076%200.266518%2052.7394C1.4211%2042.1%2010.8656%2028.887%2021.2799%2025.1643C24.3973%2024.0383%2028.6231%2024.0613%2030.9784%2025.6239C31.5557%2026.0146%2031.9021%2027.5771%2032.8258%2026.7729C34.65%2019.2357%2038.437%2012.4338%2038.8296%204.25321C37.9059%202.87446%2034.7886%203.67873%2033.0567%203.10425C33.0336%202.1621%2033.1952%201.21995%2033.5185%200.346739C38.3216%200.231843%2046.0111%20-0.59541%2049.9136%200.806324C45.1567%2015.1684%2040.0304%2029.1397%2035.3659%2043.3179C33.8187%2048.0287%2031.7174%2053.0382%2031.6712%2058.2544C34.0496%2058.4613%2038.6218%2055.1063%2039.0605%2052.9692C39.2683%2051.9581%2038.7834%2050.8781%2038.8296%2049.7521C39.2222%2039.7102%2045.0644%2029.5304%2052.4537%2025.8537C59.7276%2022.223%2068.8257%2025.1184%2071.158%2031.1389C73.0746%2029.3925%2074.6217%2027.8069%2077.3927%2026.3133C79.9559%2024.9345%2086.9296%2022.5906%2088.4767%2025.8537C89.562%2028.1516%2087.8301%2031.4836%2087.0912%2033.4369C86.0983%2036.0335%2084.782%2038.0787%2084.782%2040.3306C87.7147%2037.6191%2089.8391%2033.6666%2093.326%2030.2198C96.1893%2027.3933%20101.385%2023.4409%20106.257%2024.2452C114.501%2025.6009%20108.497%2038.4004%20106.719%2043.0881C104.733%2048.3504%20102.147%2052.5326%20102.101%2058.2544C109.767%2057.4961%20111.107%2048.6721%20113.647%2041.4796C114.778%2038.3085%20117.988%2032.5866%20117.11%2029.7602C116.556%2027.9908%20114.339%2027.9678%20113.416%2027.0027C116.071%2025.532%20124.246%2022.0162%20125.885%2026.0835C126.809%2028.4044%20125.031%2031.1389%20124.269%2033.2071C123.299%2035.8037%20122.468%2037.8029%20121.96%2040.3306C124.269%2038.4004%20126.185%2035.2522%20128.656%2032.5177C130.988%2029.921%20133.829%2027.2784%20136.738%2025.8537C138.632%2024.9345%20141.541%2023.8085%20143.897%2024.2452C151.886%2025.6928%20145.582%2039.2506%20143.897%2043.5477C141.934%2048.5802%20139.094%2053.0382%20139.509%2058.2544C141.564%2058.6221%20143.504%2057.0825%20144.359%2055.4969C146.391%2043.5247%20154.334%2029.3006%20165.141%2025.1643C169.967%2023.326%20174.678%2024.7047%20177.38%2027.2325C177.657%2023.9005%20181.051%2023.6937%20185%2024.0154ZM13.1979%2041.2498C12.4127%2042.9732%206.31654%2057.0825%2011.3505%2058.2544C13.7751%2058.8289%2016.8002%2055.1293%2018.278%2053.4288C22.3883%2048.741%2025.3672%2045.1103%2027.9765%2039.4115C30.0086%2034.9994%2030.5859%2026.1754%2023.3582%2027.9218C19.0862%2028.9559%2015.4377%2036.3782%2013.1979%2041.2498ZM164.217%2050.2117C166.85%2047.0635%20169.806%2043.4558%20171.376%2040.3306C172.53%2038.0557%20173.777%2034.2871%20173.454%2031.8283C173.108%2029.2087%20170.106%2027.0946%20167.45%2028.1516C162.347%2030.1968%20159.484%2036.0105%20156.828%2041.7094C154.588%2046.4891%20151.702%2052.8084%20154.519%2057.5651C158.745%2057.5651%20161.354%2053.6126%20164.217%2050.2117ZM48.0663%2043.3179C45.8957%2047.7759%2042.5705%2056.4621%2047.1426%2058.714C52.5692%2061.3796%2057.5108%2053.6816%2060.3049%2048.833C61.7366%2046.3512%2062.8219%2044.329%2063.9995%2041.02C65.639%2036.4701%2067.7173%2027.8299%2060.5358%2029.3006C54.6474%2030.5185%2050.5602%2038.1246%2048.0663%2043.3179Z%5C%22%20fill=%5C%22white%5C%22/%3E%5Cn%20%20%20%20%20%20%20%20%5Cu003c/svg%3E%5Cn%20%20%20%20%20%20%22%7D%7D,%22links%22:%7B%22__typename%22:%22Links%22,%22canonical%22:%22donna/ultimas-noticias%22%7D%7D,%7B%22__typename%22:%22Classification%22,%22id%22:%225c07f2623d536d12d477c1a5%22,%22name%22:%22Moda%22,%22slug%22:%22moda%22,%22exhibition_name%22:%22Moda%22,%22type%22:%22section%22,%22path%22:%5B%22clicrbs-rs%22,%22gauchazh%22,%22donna%22,%22moda%22%5D,%22description%22:%22%22,%22theme%22:%7B%22__typename%22:%22ClassificationTheme%22,%22primary_color%22:%22#653e7e%22%7D,%22images%22:%7B%22__typename%22:%22ClassificationImages%22,%22cover%22:%7B%22__typename%22:%22Image%22,%22src%22:null%7D,%22profile%22:null,%22logo%22:%7B%22__typename%22:%22Image%22,%22src%22:null%7D,%22site_logo%22:%7B%22__typename%22:%22ClassificationImage%22,%22svg%22:%22%22%7D%7D,%22links%22:%7B%22__typename%22:%22Links%22,%22canonical%22:%22donna/moda/ultimas-noticias%22%7D%7D%5D%7D,%22pageLogo%22:%22classification%22%7D%7D,%22apollo%22:%7B%22ROOT_QUERY%22:%7B%22__typename%22:%22Query%22,%22settings(%7B%5C%22site%5C%22:%5C%22gauchazh-site%5C%22%7D)%22:%7B%22__typename%22:%22Settings%22,%22ads%22:%7B%22__typename%22:%22SettingsAds%22,%22disabled%22:false,%22prebid%22:true,%22smart%22:true,%22shopping%22:true,%22outbrain%22:true%7D,%22metrics%22:%7B%22__typename%22:%22SettingsMetrics%22,%22disabled%22:false%7D,%22auth%22:%7B%22__typename%22:%22SettingsAuth%22,%22method%22:%22nossa%22%7D,%22preroll%22:%7B%22__typename%22:%22SettingsPreroll%22,%22enabled%22:true,%22url%22:%22https://pubads.g.doubleclick.net/gampad/ads?env=vp&gdfp_req=1&impl=s&output=xml_vast3&unviewed_position_start=1&url=%5Breferrer_url%5D&correlator=%5Btimestamp%5D&iu=/21766049037/GAUCHAZH/AUDIO&sz=640x480&ad_rule=0&cust_params=FORMATOS=PREROLL&%22%7D,%22comments%22:%7B%22__typename%22:%22SettingsComments%22,%22enabled%22:true%7D,%22overdue_notice%22:%7B%22__typename%22:%22SettingsOverdue%22,%22enabled%22:true,%22url%22:%22https://campanha.rbs.com.br/cobranca/%22,%22_link%22:%22https://wa.me/5551989111010%22%7D,%22paidContent%22:%7B%22abTest%22:%7B%22ABTemplatesConfig%22:%7B%22paywall%22:%7B%22options%22:%5B%7B%22template%22:%22paywall%22,%22label%22:%22paywall-landing%22,%22group%22:%22paywall%22%7D,%7B%22template%22:%22paywall_b%22,%22label%22:%22paywall-fluxo%22,%22group%22:%22paywall%22%7D%5D,%22active%22:false,%22label%22:%22gzh-mai2018-paywall-fluxo-vs-landing%22%7D,%22signwall%22:%7B%22options%22:%5B%7B%22template%22:%22signwall%22,%22label%22:%22signwall-pqgzh-argumento-a%22,%22group%22:%22signwall%22%7D,%7B%22template%22:%22signwall_b%22,%22label%22:%22signwall-pqgzh-argumento-b%22,%22group%22:%22signwall%22%7D%5D,%22active%22:false,%22label%22:%22gzh-jun2018-signwall-pqgzh-argumento%22%7D%7D%7D,%22footer%22:%7B%22button%22:%7B%22link%22:%22%22,%22offerId%22:%2215017%22,%22campaign%22:%22GauchaZH_Site%22,%22text%22:%22Assine%20GZH%22,%22content%22:%22botao_assine_footer%22%7D%7D,%22header%22:%7B%22button%22:%7B%22link%22:%22%22,%22offerId%22:%2215017%22,%22campaign%22:%22GauchaZH_Site%22,%22text%22:%22ASSINE%22,%22content%22:%22botao_assine_header%22%7D%7D,%22toolbarEasyCheckout%22:%5B%5D,%22closeContentIfCountFails%22:false%7D%7D,%22menu(%7B%5C%22product%5C%22:%5C%22gzh-topbar-menu%5C%22%7D)%22:%7B%22__typename%22:%22Menu%22,%22groups%22:%5B%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Inter%20x%20Bahia%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/esportes/inter/noticia/2025/05/inter-vence-o-bahia-de-virada-e-avanca-para-as-oitavas-da-libertadores-cmb8ldf2q0070016jtqm9jxkz.html%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Recupera%C3%A7%C3%A3o%20Judicial%20Azul%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/colunistas/giane-guerra/noticia/2025/05/azul-em-recuperacao-judicial-como-ficam-voos-agens-e-programa-de-fidelidade-cmb805tpx0013016jjf1k7p6q.html%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Dia%20livre%20de%20impostos%202025%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/colunistas/giane-guerra/noticia/2025/05/quatro-postos-que-venderao-gasolina-a-r-399-em-acao-sobre-peso-dos-impostos-cmb8ax7xp0012016j9afn9t1n.html%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Bets%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/politica/noticia/2025/05/comissao-de-esporte-do-senado-aprova-restricoes-a-propaganda-de-bets-cmb88h302006d016jlaz3wvsi.html%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Chelsea%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/esportes/noticia/2025/05/chelsea-vira-sobre-o-betis-ganha-liga-conferencia-e-e-1o-a-erguer-principais-titulos-da-europa-cmb8g0igz00eg014pz6yepu6l.html%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:null%7D%5D%7D,%22weather(%7B%5C%22city%5C%22:%5C%22Porto%20Alegre%5C%22%7D)%22:%7B%22__typename%22:%22Weather%22,%22temperature%22:%2214%C2%BA%22,%22condition%22:%22rain%22,%22url%22:%22https://tempo.clicrbs.com.br/rs/porto-alegre%22,%22name%22:%22Porto%20Alegre%22%7D,%22menu(%7B%5C%22product%5C%22:%5C%22gzh-sidebar-menu%5C%22%7D)%22:%7B%22__typename%22:%22Menu%22,%22groups%22:%5B%7B%22__typename%22:%22MenuItem%22,%22title%22:%22%C3%9Altimas%20not%C3%ADcias%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:%5B%7B%22__typename%22:%22MenuItem%22,%22title%22:%22%C3%9Altimas%20not%C3%ADcias%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D%5D%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Produtos%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:null,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:%5B%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Zero%20Hora%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Edi%C3%A7%C3%A3o%20do%20Dia%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22https://flipzh.clicrbs.com.br/jornal-digital/pub/gruporbs/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Ga%C3%BAcha%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/gaucha/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Inter%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/esportes/inter/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Gr%C3%AAmio%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/esportes/gremio/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Clube%20do%20%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22https://clubedo.clicrbs.com.br/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Destemperados%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22https://gauchazh-hlg.clicrbs.com.br/destemperados/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Donna%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22https://gauchazh-hlg.clicrbs.com.br/donna/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D%5D%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Destaques%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:%5B%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Cruzadinha%20e%20Sudoku%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/jogos/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%7B%22__typename%22:%22MenuAttributes%22,%22key%22:%22data-metrics%22,%22value%22:%22gzh-esportes-menu2%22%7D%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Mais%20atempos%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/jogos/atempos/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Hor%C3%B3scopo%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/donna/horoscopo/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Loterias%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/ultimas-noticias/tag/loterias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22ZH%20Indica%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/zh-indica/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Newsletters%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22https://www.gauchazh.com.br/newsletter%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Para%20Voc%C3%AA%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/recomendacao/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22%20da%20Reconstru%C3%A7%C3%A3o%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/especiais/-da-reconstrucao/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Podcasts%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/geral/noticia/2018/07/podcasts-gzh-cjjuew79200b901qc9d2x98uv.html%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22V%C3%ADdeos%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/videos%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Publicidade%20Legal%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/publicidade-legal/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D%5D%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Regi%C3%B5es%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:null,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:%5B%7B%22__typename%22:%22MenuItem%22,%22title%22:%22o%20Fundo%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/o-fundo/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Pioneiro%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/pioneiro/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Porto%20Alegre%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/porto-alegre/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D%5D%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Editorias%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:null,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:%5B%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Ambiente%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/ambiente/ultimas-noticias%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Campo%20e%20Lavoura%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/campo-e-lavoura/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Ci%C3%AAncia%20e%20tecnologia%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/tecnologia/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Colunistas%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/colunistas/a-z/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Comportamento%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/comportamento/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Conselho%20Editorial%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/opiniao/conselho-editorial/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Cultura%20e%20Lazer%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/cultura-e-lazer/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:%5B%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Agenda%20Cultural%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/cultura-e-lazer/agenda-cultural/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:%5B%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Almanaque%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/cultura-e-lazer/almanaque/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D%5D%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Artes%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/cultura-e-lazer/artes/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Cinema%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/cultura-e-lazer/cinema/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Espet%C3%A1culos%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/cultura-e-lazer/artes/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22M%C3%BAsica%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/cultura-e-lazer/musica/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22TV%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/cultura-e-lazer/tv/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22%C3%9Altimas%20not%C3%ADcias%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/cultura-e-lazer/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D%5D%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Economia%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/economia/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Educa%C3%A7%C3%A3o%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/educacao/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Elei%C3%A7%C3%B5es%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/politica/eleicoes/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Emprego%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/emprego/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Esportes%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/esportes/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Gente%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/donna/gente/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Geral%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/geral/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Grupo%20de%20investiga%C3%A7%C3%A3o%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/grupo-de-investigacao/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22GZH%20Para%20Voc%C3%AA%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/recomendacao/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Gr%C3%AAmio%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/esportes/gremio/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Inter%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/esportes/inter/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Mundo%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/mundo/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Opini%C3%A3o%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/opiniao/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Pol%C3%ADtica%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/politica/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Reportagens%20Especiais%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/especiais%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Sa%C3%BAde%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/saude/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Seguran%C3%A7a%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/seguranca/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Tr%C3%A2nsito%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/transito/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D%5D%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Outros%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:null,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:%5B%7B%22__typename%22:%22MenuItem%22,%22title%22:%22RBS%20Brand%20Studio%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/conteudo-de-marca/ultimas-noticias/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D%5D%7D%5D%7D,%22menu(%7B%5C%22product%5C%22:%5C%22gzh-sidebar-menu-secondary%5C%22%7D)%22:%7B%22__typename%22:%22Menu%22,%22groups%22:%5B%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Aplicativos%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:null,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:%5B%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Aplicativos%20para%20Iphone%20e%20Ipad%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22https://itunes.apple.com/br/app/zero-hora/id415470445?mt=8%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Aplicativos%20para%20Android%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22https://play.google.com/store/apps/details?id=com.clicrbs.jornais%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D%5D%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22s%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:null,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:%5B%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Zero%20Hora%20Edi%C3%A7%C3%A3o%20Digital%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22http://flipzh.clicrbs.com.br/jornal-digital/pub/gruporbs/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Zero%20Hora%20Edi%C3%A7%C3%A3o%20Digital%20(somente%20texto)%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22http://flipzh.clicrbs.com.br/jornal-digital/pub/gruporbs/ivel/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Clube%20do%20%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22https://clubedo.clicrbs.com.br/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Portal%20do%20%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22https://.clicrbs.com.br/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:null,%22styles%22:null,%22attributes%22:%5B%5D,%22children%22:null%7D%5D%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Pr%C3%A1ticas%20editoriais%20em%20GZH%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/praticas-editoriais/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Fale%20com%20a%20Reda%C3%A7%C3%A3o%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22https://wa.me/5551996674125%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Fale%20com%20nosso%20Atendimento%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22https://campanha.rbs.com.br/faleconosco/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Quem%20%C3%A9%20quem%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/geral/noticia/2017/09/quem-e-quem-cj7g8ssdg000401qppbd2pyj8.html%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Anuncie%20seu%20neg%C3%B3cio%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22http://comercial.gruporbs.com.br/comunicar-marca/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Rede%20Ga%C3%BAcha%20SAT%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22/geral/noticia/2017/09/rede-gaucha-sat-cj7g99xnd000601qphs3k2agc.html%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22Perguntas%20Frequentes%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22https://campanha.rbs.com.br/faq-google/%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:null%7D,%7B%22__typename%22:%22MenuItem%22,%22title%22:%22ECAD%22,%22links%22:%7B%22__typename%22:%22MenuLink%22,%22canonical%22:%22https://legal.clicrbs.com.br/ecad/ECAD23102024.pdf%22,%22mobile%22:null,%22target%22:null,%22rest%22:null%7D,%22img%22:%7B%22__typename%22:%22MenuImage%22,%22id%22:null,%22svg%22:null%7D,%22styles%22:%7B%22__typename%22:%22MenuStyles%22,%22color%22:null,%22font%22:%7B%22__typename%22:%22MenuStyleFont%22,%22size%22:null,%22weight%22:null,%22style%22:null%7D%7D,%22attributes%22:%5B%5D,%22children%22:null%7D%5D%7D,%22article(%7B%5C%22friendlyTitle%5C%22:%5C%22moda-democratica-e-balela-diz-fundador-da-osklen-cjwjmlgxy036v01oik071jdys.html%5C%22,%5C%22preview%5C%22:false,%5C%22template%5C%22:%5C%22gauchazh%5C%22%7D)%22:%7B%22__typename%22:%22Article%22,%22published_first%22:%22Thu,%2006%20Jun%202019%2015:53:36%20GMT%22,%22published%22:null,%22canonical%22:%22/donna/moda/noticia/2019/06/moda-democratica-e-balela-diz-fundador-da-osklen-cjwjmlgxy036v01oik071jdys.html%22,%22exposed_id%22:%22cjwjmlgxy036v01oik071jdys%22,%22friendly_title%22:%22moda-democratica-e-balela-diz-fundador-da-osklen-cjwjmlgxy036v01oik071jdys.html%22,%22featured_image%22:%7B%22__typename%22:%22Image%22,%22src%22:%22//www.rbsdirect.com.br/imagesrc/25255913.jpg%22,%22caption%22:null,%22credit%22:%22Daniela%20Villar%20/%20Divulga%C3%A7%C3%A3o%22,%22size%22:null%7D,%22has_show_heroes%22:null,%22content_type%22:null,%22authors_complement%22:%22%7B%7D%22,%22allow_comments%22:true,%22meta%22:%7B%22__typename%22:%22ArticleMeta%22,%22model_type%22:%7B%22__typename%22:%22ArticleType%22,%22type%22:%22article%22,%22label%22:%22Mat%C3%A9ria%22%7D,%22content_type%22:%7B%22__typename%22:%22ArticleType%22,%22type%22:null,%22label%22:null,%22description%22:%22%22%7D,%22format_type%22:%7B%22__typename%22:%22ArticleType%22,%22type%22:null,%22label%22:null%7D%7D,%22trust_data%22:null,%22authors%22:%5B%7B%22__ref%22:%22Author:5cd092cd91f0d10021e5ced4%22%7D%5D,%22headline%22:%7B%22__typename%22:%22Component%22,%22text%22:%22%E2%80%9CModa%20democr%C3%A1tica%20%C3%A9%20balela%E2%80%9D,%20diz%20fundador%20da%20Osklen%22%7D,%22deck%22:%7B%22__typename%22:%22Component%22,%22text%22:%22Entrevista%22%7D,%22_line%22:%7B%22__typename%22:%22Component%22,%22text%22:%22Para%20Oskar%20Metsavaht,%20diretor%20de%20cria%C3%A7%C3%A3o%20e%20estilo%20da%20marca,%20democratiza%C3%A7%C3%A3o%20da%20moda%20implica%20em%20c%C3%B3pia%20ou%20cadeia%20de%20produ%C3%A7%C3%A3o%20injusta%22%7D,%22article_body_components%22:%5B%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003cfigure%20class=%5C%22m-figure%20figure-md%5C%22%20itemprop=%5C%22image%5C%22%20itemscope=%5C%22%5C%22%20itemtype=%5C%22http://schema.org/ImageObject%5C%22%3E%5Cu003cmeta%20itemprop=%5C%22width%5C%22%20content=%5C%22700%5C%22/%3E%5Cu003cmeta%20itemprop=%5C%22url%5C%22%20content=%5C%22//www.rbsdirect.com.br/imagesrc/25255913.jpg?w=700%5C%22/%3E%5Cu003icture%3E%5Cu003csource%20media=%5C%22(min-width:1200px)%5C%22%20srcset=%5C%22//www.rbsdirect.com.br/imagesrc/25255913.jpg?w=700%201x,//www.rbsdirect.com.br/imagesrc/25255913.jpg?w=1400%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:1024px)%5C%22%20srcset=%5C%22//www.rbsdirect.com.br/imagesrc/25255913.jpg?w=460%201x,%20//www.rbsdirect.com.br/imagesrc/25255913.jpg?w=920%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:992px)%5C%22%20srcset=%5C%22//www.rbsdirect.com.br/imagesrc/25255913.jpg?w=460%201x,%20//www.rbsdirect.com.br/imagesrc/25255913.jpg?w=920%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:800px)%5C%22%20srcset=%5C%22//www.rbsdirect.com.br/imagesrc/25255913.jpg?w=594%201x,%20//www.rbsdirect.com.br/imagesrc/25255913.jpg?w=1188%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:768px)%5C%22%20srcset=%5C%22//www.rbsdirect.com.br/imagesrc/25255913.jpg?w=565%201x,%20//www.rbsdirect.com.br/imagesrc/25255913.jpg?w=1130%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:640px)%5C%22%20srcset=%5C%22//www.rbsdirect.com.br/imagesrc/25255913.jpg?w=600%201x,%20//www.rbsdirect.com.br/imagesrc/25255913.jpg?w=1200%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:600px)%5C%22%20srcset=%5C%22//www.rbsdirect.com.br/imagesrc/25255913.jpg?w=600%201x,%20//www.rbsdirect.com.br/imagesrc/25255913.jpg?w=1200%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:480px)%5C%22%20srcset=%5C%22//www.rbsdirect.com.br/imagesrc/25255913.jpg?w=450%201x,%20//www.rbsdirect.com.br/imagesrc/25255913.jpg?w=900%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:414px)%5C%22%20srcset=%5C%22//www.rbsdirect.com.br/imagesrc/25255913.jpg?w=390%201x,%20//www.rbsdirect.com.br/imagesrc/25255913.jpg?w=780%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:375px)%5C%22%20srcset=%5C%22//www.rbsdirect.com.br/imagesrc/25255913.jpg?w=352%201x,%20//www.rbsdirect.com.br/imagesrc/25255913.jpg?w=704%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:360px)%5C%22%20srcset=%5C%22//www.rbsdirect.com.br/imagesrc/25255913.jpg?w=338%201x,%20//www.rbsdirect.com.br/imagesrc/25255913.jpg?w=676%202x%5C%22/%3E%5Cu003csource%20srcset=%5C%22//www.rbsdirect.com.br/imagesrc/25255913.jpg?w=300%201x,%20//www.rbsdirect.com.br/imagesrc/25255913.jpg?w=600%202x%5C%22/%3E%5Cu003cimg%20class=%5C%22figure-img%5C%22%20src=%5C%22//www.rbsdirect.com.br/imagesrc/25255913.jpg?w=700%5C%22%20title=%5C%22Daniela%20Villar%20/%20Divulga%C3%A7%C3%A3o%5C%22%20alt=%5C%22Daniela%20Villar%20/%20Divulga%C3%A7%C3%A3o%5C%22/%3E%5Cu003c/picture%3E%5Cu003cfigcaption%20class=%5C%22figure-caption%5C%22%3E%5Cu003cspan%20class=%5C%22figure-desc%5C%22%3EOskar%20Metsavaht%20fundou%20a%20Osklen%20h%C3%A1%2021%20anos%20e,%20recentemente,%20ou%20a%20dedicar-se%20mais%20%C3%A0%20arte%5Cu003c/span%3E%5Cu003cspan%20class=%5C%22figure-src%5C%22%20itemprop=%5C%22author%5C%22%3EDaniela%20Villar%20/%20Divulga%C3%A7%C3%A3o%5Cu003c/span%3E%5Cu003c/figcaption%3E%5Cu003c/figure%3E%22,%22type%22:%22atomic%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003%3EA%20palavra%20%5Cu003ca%20href=%5C%22/ultimas-noticias/tag/sustentabilidade/%5C%22%3E%5Cu003cstrong%3Esustentabilidade%20%5Cu003c/strong%3E%5Cu003c/a%3Eest%C3%A1%20cansando.%20O%20alerta%20%C3%A9%20feito%20pelo%20ga%C3%BAcho%20%5Cu003ca%20href=%5C%22/ultimas-noticias/tag/oskar-metsavaht/%5C%22%3E%5Cu003cstrong%3EOskar%20Metsavaht%5Cu003c/strong%3E%5Cu003c/a%3E,%20que%20criou%20os%20fundamentos%20de%20desenvolvimento%20sustent%C3%A1vel%20da%20%5Cu003ca%20href=%5C%22/ultimas-noticias/tag/osklen/%5C%22%3E%5Cu003cstrong%3EOsklen%20%5Cu003c/strong%3E%5Cu003c/a%3Eh%C3%A1%20mais%20de%2020%20anos.%20Fundador%20e%20diretor%20de%20cria%C3%A7%C3%A3o%20e%20estilo%20da%20marca,%20o%20designer%20esteve%20em%20Porto%20Alegre%20para%20palestrar%20na%20%5Cu003ca%20href=%5C%22/economia/noticia/2019/05/confira-as-inovacoes-apresentadas-em-feira-do-varejo-em-porto-alegre-cjw8gf16j00nu01oi6i6mg8qr.html%5C%22%3E%5Cu003cstrong%3E7%C2%AA%20Feira%20Brasileira%20do%20Varejo%5Cu003c/strong%3E%5Cu003c/a%3E%20no%20dia%2029%20de%20maio.%20Na%20sua%20fala,%20afirmou%20que%20%5C%22o%20novo%20luxo%20%C3%A9%20a%20est%C3%A9tica%20da%20%C3%A9tica%5C%22.%20Para%20ele,%20a%20%C3%A9tica%20est%C3%A1%20em%20uma%20cadeia%20de%20produ%C3%A7%C3%A3o%20transparente%20e%20justa,%20valores%20que%20s%C3%A3o%20a%20cara%20do%20s%C3%A9culo%2021.%5Cu003c/p%3E%22,%22type%22:%22unstyled%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003%3EEm%20entrevista%20exclusiva%20%C3%A0%20%5Cu003ca%20href=%5C%22/donna/ultimas-noticias/%5C%22%3E%5Cu003cstrong%3ERevista%20Donna%5Cu003c/strong%3E%5Cu003c/a%3E,%20Metsavaht%20defende%20que%20a%20sustentabilidade%20seja%20parte%20da%20cultura%20de%20uma%20marca%20e%20n%C3%A3o%20um%20mero%20jogo%20de%20marketing.%20Uma%20das%20pioneiras%20da%20moda%20sustent%C3%A1vel%20no%20Brasil,%20a%20Osklen%20completou%20duas%20d%C3%A9cadas%20no%20ano%20ado.%20Para%20celebrar%20a%20data,%20abriu%20seus%20dados%20para%20que%20o%20Instituto%20Coppead%20de%20istra%C3%A7%C3%A3o%20da%20Universidade%20Federal%20do%20Rio%20de%20Janeiro%20quantificasse%20os%20impactos%20ambientais,%20sociais%20e%20culturais%20da%20marca%20e%20do%20%5Cu003ca%20href=%5C%22https://institutoe.org.br/%5C%22%3E%5Cu003cstrong%3EInstituto-e%5Cu003c/strong%3E%5Cu003c/a%3E,%20fundado%20em%202006%20e%20presidido%20por%20Metsavaht.%20A%20organiza%C3%A7%C3%A3o%20idealiza%20e%20implementa%20projetos%20socioambientais%20com%20foco%20na%20promo%C3%A7%C3%A3o%20do%20desenvolvimento%20humano%20sustent%C3%A1vel. %5Cu003c/p%3E%22,%22type%22:%22unstyled%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003%3EO%20levantamento%20revelou%20que,%20s%C3%B3%20na%20produ%C3%A7%C3%A3o%20de%20pele%20de%20Piracuru,%20usada%20em%2048%25%20dos%20%C3%B3rios%20em%20couro%20da%20Osklen,%20mil%20fam%C3%ADlias%20ribeirinhas%20j%C3%A1%20foram%20beneficiadas.%20Al%C3%A9m%20disso,%2027%20toneladas%20de%20gases%20do%20efeito%20estufa%20deixaram%20de%20ser%20emitidos%20por%20ano.%5Cu003c/p%3E%22,%22type%22:%22unstyled%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003cfigure%20class=%5C%22m-figure%20figure-sm%20leak-left%5C%22%20itemprop=%5C%22image%5C%22%20itemscope=%5C%22%5C%22%20itemtype=%5C%22http://schema.org/ImageObject%5C%22%3E%5Cu003cmeta%20itemprop=%5C%22width%5C%22%20content=%5C%22300%5C%22/%3E%5Cu003cmeta%20itemprop=%5C%22url%5C%22%20content=%5C%22//www.rbsdirect.com.br/imagesrc/25255911.jpg?w=300%5C%22/%3E%5Cu003icture%3E%5Cu003csource%20media=%5C%22(min-width:1200px)%5C%22%20srcset=%5C%22//www.rbsdirect.com.br/imagesrc/25255911.jpg?w=300%201x,//www.rbsdirect.com.br/imagesrc/25255911.jpg?w=600%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:1024px)%5C%22%20srcset=%5C%22//www.rbsdirect.com.br/imagesrc/25255911.jpg?w=300%201x,%20//www.rbsdirect.com.br/imagesrc/25255911.jpg?w=600%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:992px)%5C%22%20srcset=%5C%22//www.rbsdirect.com.br/imagesrc/25255911.jpg?w=300%201x,%20//www.rbsdirect.com.br/imagesrc/25255911.jpg?w=600%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:800px)%5C%22%20srcset=%5C%22//www.rbsdirect.com.br/imagesrc/25255911.jpg?w=300%201x,%20//www.rbsdirect.com.br/imagesrc/25255911.jpg?w=600%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:768px)%5C%22%20srcset=%5C%22//www.rbsdirect.com.br/imagesrc/25255911.jpg?w=300%201x,%20//www.rbsdirect.com.br/imagesrc/25255911.jpg?w=600%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:640px)%5C%22%20srcset=%5C%22//www.rbsdirect.com.br/imagesrc/25255911.jpg?w=600%201x,%20//www.rbsdirect.com.br/imagesrc/25255911.jpg?w=1200%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:600px)%5C%22%20srcset=%5C%22//www.rbsdirect.com.br/imagesrc/25255911.jpg?w=600%201x,%20//www.rbsdirect.com.br/imagesrc/25255911.jpg?w=1200%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:480px)%5C%22%20srcset=%5C%22//www.rbsdirect.com.br/imagesrc/25255911.jpg?w=450%201x,%20//www.rbsdirect.com.br/imagesrc/25255911.jpg?w=900%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:414px)%5C%22%20srcset=%5C%22//www.rbsdirect.com.br/imagesrc/25255911.jpg?w=390%201x,%20//www.rbsdirect.com.br/imagesrc/25255911.jpg?w=780%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:375px)%5C%22%20srcset=%5C%22//www.rbsdirect.com.br/imagesrc/25255911.jpg?w=352%201x,%20//www.rbsdirect.com.br/imagesrc/25255911.jpg?w=704%202x%5C%22/%3E%5Cu003csource%20media=%5C%22(min-width:360px)%5C%22%20srcset=%5C%22//www.rbsdirect.com.br/imagesrc/25255911.jpg?w=338%201x,%20//www.rbsdirect.com.br/imagesrc/25255911.jpg?w=676%202x%5C%22/%3E%5Cu003csource%20srcset=%5C%22//www.rbsdirect.com.br/imagesrc/25255911.jpg?w=300%201x,%20//www.rbsdirect.com.br/imagesrc/25255911.jpg?w=600%202x%5C%22/%3E%5Cu003cimg%20class=%5C%22figure-img%5C%22%20src=%5C%22//www.rbsdirect.com.br/imagesrc/25255911.jpg?w=300%5C%22%20title=%5C%22Daniela%20Villar%20/%20Divulga%C3%A7%C3%A3o%5C%22%20alt=%5C%22Daniela%20Villar%20/%20Divulga%C3%A7%C3%A3o%5C%22/%3E%5Cu003c/picture%3E%5Cu003cfigcaption%20class=%5C%22figure-caption%5C%22%3E%5Cu003cspan%20class=%5C%22figure-desc%5C%22%3EOskar%20Metsavaht%20criou%20os%20fundamentos%20de%20desenvolvimento%20sustent%C3%A1vel%20da%20Osklen%20h%C3%A1%20mais%20de%2020%20anos%5Cu003c/span%3E%5Cu003cspan%20class=%5C%22figure-src%5C%22%20itemprop=%5C%22author%5C%22%3EDaniela%20Villar%20/%20Divulga%C3%A7%C3%A3o%5Cu003c/span%3E%5Cu003c/figcaption%3E%5Cu003c/figure%3E%22,%22type%22:%22atomic%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003%3ETamb%C3%A9m%20em%202018,%20a%20marca%20lan%C3%A7ou%20o%20conceito%20ASAP%20-%20As%20Sustainable%20as%20Possible%20(%E2%80%9Ct%C3%A3o%20sustent%C3%A1vel%20quanto%20poss%C3%ADvel%E2%80%9D).%20A%20sigla,%20na%20verdade,%20significa%20%E2%80%9Cas%20soon%20as%20possible%E2%80%9D%20(%E2%80%9Co%20mais%20r%C3%A1pido%20poss%C3%ADvel%E2%80%9D).%20O%20trocadilho%20%C3%A9%20uma%20refer%C3%AAncia%20que%20d%C3%A1%20car%C3%A1ter%20de%20urg%C3%AAncia%20ao%20tema%20da%20sustentabilidade.%5Cu003c/p%3E%22,%22type%22:%22unstyled%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003%3EMetsavaht,%20aos%20poucos,%20a%20a%20se%20dedicar%20a%20outras%20%C3%A1reas%20al%C3%A9m%20da%20moda.%20No%20ano%20ado,%20inaugurou%20o%20est%C3%BAdio%20OM.art%20e%20o%20hotel%20Janeiro,%20ambos%20na%20capital%20fluminense.%20Na%20entrevista%20abaixo,%20ela%20fala%20sobre%20o%20novo%20luxo,%20sustentabilidade%20e%20a%20rela%C3%A7%C3%A3o%20entre%20moda,%20arte%20e%20pol%C3%ADtica.%5Cu003c/p%3E%22,%22type%22:%22unstyled%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003%3E%5Cu003cstrong%3EO%20que%20voc%C3%AA%20quer%20dizer%20com%20o%20%E2%80%9Cnovo%20luxo%20%C3%A9%20a%20est%C3%A9tica%20da%20%C3%A9tica%E2%80%9D?%5Cu003c/strong%3E%5Cu003c/p%3E%22,%22type%22:%22unstyled%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003%3EPara%20mim,%20luxo%20n%C3%A3o%20%C3%A9%20exclusividade.%20Acho%20isso%20marqueteiro,%20mercadol%C3%B3gico.%20Luxo%20n%C3%A3o%20%C3%A9%20brilho,%20n%C3%A3o%20%C3%A9%20status.%20A%20%C3%A9tica%20de%20um%20produto%20est%C3%A1%20em%20toda%20a%20cadeia%20por%20tr%C3%A1s.%20Se%20ela%20%C3%A9%20transparente,%20justa,%20se%20empodera,%20se%20cria%20qualidade%20de%20vida%20para%20as%20pessoas%20envolvidas%20e%20se%20h%C3%A1%20preocupa%C3%A7%C3%A3o%20com%20os%20recursos%20naturais.%20A%20%C3%A9tica%20est%C3%A1%20tamb%C3%A9m%20no%20design,%20em%20criar%20algo%20original.%20Considero%20esse%20novo%20luxo%20um%20valor%20do%20s%C3%A9culo%2021.%20O%20luxo%20contempor%C3%A2neo%20se%20encontra%20no%20equil%C3%ADbrio%20entre%20qualidade,%20o%20esteticamente%20belo%20e%20uma%20origem%20sustent%C3%A1vel%20social,%20ambiental%20e%20culturalmente.%5Cu003c/p%3E%22,%22type%22:%22unstyled%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003%3E%5Cu003cstrong%3EComo%20voc%C3%AA%20avalia%20o%20cen%C3%A1rio%20da%20moda%20sustent%C3%A1vel%20hoje,%2020%20anos%20depois%20de%20ter%20desenvolvido%20os%20fundamentos%20de%20sustentabilidade%20para%20a%20Osklen?%5Cu003c/strong%3E%5Cu003c/p%3E%22,%22type%22:%22unstyled%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003%3EPercebo%20que%20n%C3%B3s,%20sociedade,%20e%20n%C3%B3s,%20designers,%20criadores,%20marcas,%20fizemos%20muito%20pouco%20nesses%2020%20anos.%20S%C3%B3%20sabemos%20apontar%20e%20cobrar.%20%E2%80%9CA%20ind%C3%BAstria%20polui,%20a%20prefeitura%20n%C3%A3o%20cuida%E2%80%9D.%20Mas%20n%C3%B3s%20n%C3%A3o%20mudamos%20nosso%20comportamento%20de%20consumo.%20Nossa%20decis%C3%A3o%20de%20compra%20ainda%20%C3%A9%20baseada%20no%20s%C3%bolo%20de%20status%20e%20no%20tipo%20de%20consumo%20americano,%20que%20%C3%A9%20comprar%20mais%20por%20menos.%20As%20ind%C3%BAstrias,%20sim,%20mudaram,%20criaram%20pr%C3%A1ticas%20sustent%C3%A1veis.%20Olha%20como%20hoje%20a%20gente%20tem%20materiais%20incr%C3%ADveis.%20E%20a%20Osklen%20e%20o%20%5Cu003ca%20href=%5C%22https://institutoe.org.br/%5C%22%3E%5Cu003cstrong%3EInstituto-e%5Cu003c/strong%3E%5Cu003c/a%3E%20fomentaram%20a%20ind%C3%BAstria,%20com%20o%20desenvolvimento%20de%20PET%20recicl%C3%A1vel,%20o%20algod%C3%A3o%20recicl%C3%A1vel,%20o%20org%C3%A2nico,%20tingimentos%20naturais.%20Aos%20poucos,%20as%20pessoas%20come%C3%A7am%20a%20entender%20a%20import%C3%A2ncia%20da%20cadeia. %5Cu003c/p%3E%22,%22type%22:%22unstyled%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003%3EOs%20%5Cu003ca%20href=%5C%22/ultimas-noticias/tag/geracao-y/%5C%22%3E%5Cu003cem%3E%5Cu003cstrong%3Emillennials%20%5Cu003c/strong%3E%5Cu003c/em%3E%5Cu003c/a%3Ecompreendem%20mais%20isso.%20Mas%20a%20palavra%20sustentabilidade%20est%C3%A1%20cansando.%20Quem%20%C3%A9%20movido%20s%C3%B3%20pelo%20hype%20vai%20abandonar%20a%20ideia%20assim%20que%20outra%20tend%C3%AAncia%20surgir.%20Por%20isso%20acho%20que%20sustentabilidade%20n%C3%A3o%5Cu003cem%3E%20%5Cu003c/em%3Etem%20que%20estar%20na%20imagem%20da%20marca,%20ela%20tem%20que%20fazer%20parte%20da%20sua%20cultura.%20%C3%89%20o%20que%20chamo%20de%20%E2%80%9Cas%20sustainable%20as%20possible%20as%20soon%20as%20possible%E2%80%9D%20(%E2%80%9Ct%C3%A3o%20sustent%C3%A1vel%20quanto%20poss%C3%ADvel%20o%20mais%20r%C3%A1pido%20poss%C3%ADvel%E2%80%9D).%20A%20sustentabilidade%20%C3%A9%20como%20a%20qualidade,%20ela%20tem%20que%20ser%20uma%20condi%C3%A7%C3%A3o%20%5Cu003cem%3Esine%20qua%20non%20%5Cu003c/em%3E(do%20latim,%20que%20significa%20%5C%22sem%20o%20qual%20n%C3%A3o%20pode%20ser%5C%22).%5Cu003c/p%3E%22,%22type%22:%22unstyled%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003cblockquote%20class=%5C%22m-blockquote%20leak-left%5C%22%3E%5Cu003ch3%20class=%5C%22blockquote-text%20font-medium%5C%22%3EDemocratiza%C3%A7%C3%A3o%20da%20moda%20%C3%A9%20uma%20balela%20marqueteira%20para%20justificar%20uma%20escala%20que%20cria%20v%C3%A1rios%20impactos%20sociais%20e%20ambientais".%5Cu003c/h3%3E%5Cu003ch4%20class=%5C%22blockquote-author%5C%22%3EOSKAR%20METSAVAHT%5Cu003c/h4%3E%5Cu003%20class=%5C%22blockquote-%5C%22%3EFundador%20da%20Osklen%5Cu003c/p%3E%5Cu003c/blockquote%3E%22,%22type%22:%22atomic%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003%3E%5Cu003cstrong%3EVoc%C3%AA%20falou%20que%20luxo%20n%C3%A3o%20%C3%A9%20exclusividade.%20Mas%20os%20pre%C3%A7os%20de%20algumas%20pe%C3%A7as%20s%C3%A3o%20in%C3%ADveis%20para%20muitos%20brasileiros.%20Por%20que%20a%20moda%20sustent%C3%A1vel%20%C3%A9%20%C3%ADvel%20para%20poucos?%5Cu003c/strong%3E%5Cu003c/p%3E%22,%22type%22:%22unstyled%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003%3EModa%20n%C3%A3o%20tem%20que%20ser%20%C3%ADvel%20para%20todo%20mundo%20porque%20n%C3%A3o%20%C3%A9%20a%20coisa%20mais%20importante.%20O%20que%20tem%20que%20ser%20%C3%ADvel%20a%20outras%20classes%20socioecon%C3%B4micas%20%C3%A9%20educa%C3%A7%C3%A3o,%20sa%C3%BAde,%20cultura.%20Democratiza%C3%A7%C3%A3o%20da%20moda%20%C3%A9%20uma%20balela%20marqueteira%20para%20justificar%20uma%20escala%20enorme%20de%20roupas%20que%20criam%20uma%20pegada%20(ecol%C3%B3gica)%20e%20v%C3%A1rios%20impactos%20sociais%20e%20ambientais.%20Moda%20democr%C3%A1tica%20%C3%A9%20c%C3%B3pia%20ou%20tem,%20na%20sua%20cadeia,%20provavelmente,%20quest%C3%B5es%20ilegais%20como%20de%20m%C3%A3o%20de%20obra%20injusta.%20Outra%20quest%C3%A3o:%20materiais%20de%20origem%20sustent%C3%A1vel%20s%C3%A3o%20inova%C3%A7%C3%A3o.%20E%20inova%C3%A7%C3%A3o%20%C3%A9%20caro.%20As%20marcas%20n%C3%A3o%20compram%20porque%20%C3%A9%20caro,%20e%20as%20pessoas%20n%C3%A3o%20compram%20porque%20n%C3%A3o%20compreendem%20o%20valor%20da%20sustentabilidade.%20Ganhando%20em%20escala,%20os%20pre%C3%A7os%20baixariam.%5Cu003c/p%3E%22,%22type%22:%22unstyled%22,%22data%22:null%7D,%7B%22__typename%22:%22NewComponent%22,%22html%22:%22%5Cu003%3E%5Cu003cstrong%3EPor%20que%20as%20pessoas%20n%C3%A3o%20valorizam"; window.__gzhenv__= "production"; window.__GZH_VERSION__= "4.44.1";